Senior Director of Digital Marketing

Client Summary:

Healthcare technology company operating a virtual platform that connects providers with cash-pay, evidence-based medical solutions

Combines a proprietary transaction platform with fulfillment, shipping, and patient support services in a seamless end-to-end model

Partners with FDA-registered manufacturing facilities and accredited pharmacies to ensure product quality and regulatory compliance

Helps provider organizations expand their service offerings and build practice revenue while maintaining continuity of care for patients

Positioned at the intersection of digital health, compounding pharmacy, and direct-pay care delivery with a strong emphasis on compliance and quality

Position Responsibilities:

The digital marketing strategy and roadmap, tied directly to revenue targets for provider acquisition, activation and expansion

The digital marketing budget and agency relationships, including scopes of work, deliverables and performance accountability

Building and leading a small digital team (design, marketing operations and content): hiring, developing and setting priorities

HubSpot as the system of record for marketing: architecture, lifecycle model, lead scoring, workflows and data governance

The full conversion path, from a doctor's first visit to their first prescription and beyond, measured in accounts signed and prescriptions per day

The website and digital onboarding experience, including self-serve provider sign-up

Attribution, forecasting and ROI reporting for executive leadership and the board: what's working, what it costs and where the next dollar should go

The integration between our ETHIC platform and HubSpot, so prescribing activity drives segmentation and campaigns automatically

Alignment with sales leadership, so campaigns support how the field actually works and reps and marketing act on the same signals

Partnership with our regulatory and compliance team, so every digital asset, landing page and campaign is reviewed and built for a regulated healthcare environment

Required Experience and Qualifications:

8+ years in digital marketing, growth or demand generation, including 3+ years leading teams and budgets

Healthcare marketing experience is required. You've marketed to physicians, practices or health systems, and you know how clinical decisions, staff workflow and compliance shape what we can say and how we say it.

Deep, hands-on HubSpot experience is required. You've architected HubSpot instances, not just used them, and you can still build workflows, properties and reports yourself.

A track record of growing a funnel with measurable revenue impact, and the ability to walk us through what you changed, what it moved and how you proved it

Experience managing agencies against clear scopes and results, including knowing when to push back and when to renegotiate

Command of the analytics stack (GA4, tag management, attribution modeling) and enough SQL or spreadsheet skill to answer your own questions

Executive presence and clear writing. You'll be briefing a board, an agency and a sales team, sometimes in the same week.

A builder's instinct. When something needs to ship and the team is stretched, you ship it.

Preferred Experience and Qualifications:

Cash-pay or direct-to-provider models where the patient pays out of pocket

B2B2C funnels, where you market to both the provider and the patient

Compounded medications, medical foods, specialty pharmacy, medical device or DME backgrounds

Experience at a private equity–backed or high-growth company

Experience with Fullscripts, Metagenics, etc.

Compensation $175k-$215k, Health Insurance, 401k, Paid Vacation

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