Senior Creative Director, Amplify - Production & Delivery

Senior Creative Director, Amplify Production & Delivery The Senior Creative Director, Amplify Production & Delivery, is responsible for leading the strategic and creative development of all client opportunities - from RFP response through concept development and delivery. This role transforms business challenges into compelling creative platforms and brand experiences that differentiate Amplify and help win new business and consolidate existing business relationships.
This position will work in tandem with the division's leads and other team members as well as other key workstreams - including but not limited to commercial strategy, marketing, legal and operations - to meet and exceed client expectations as well as create effective & efficient processes and a positive & productive working environment.
This is a highly strategic role requiring equal strength in insight generation, storytelling, creative leadership, presentation and delivery excellence. The Creative Director will partner closely with Strategy, Business Development, Account Leadership, Experience Design and Production teams to create ideas that are rooted in client objectives, connected to culture and made possible through On Location's unparalleled access to the world's leading sports and entertainment rightsholders.
Essential Functions & Responsibilities
Primary Responsibilities:
Lead creative development from RFP response through concept development and delivery
Translate client briefs, business objectives, audience insights and cultural trends into compelling creative strategies
Develop original campaign concepts, brand platforms, activation ideas and experience frameworks
Transform client brands into immersive sports and entertainment experiences
Create strategic narratives that clearly connect insight, idea, execution, and business value
Ensure every concept is commercially viable while remaining creatively distinctive
Lead delivery teams to execute high-quality hospitality experiences
Ensure a continued understanding and appreciation of the wider business objectives of On Location and the client
Execute all other duties assigned by the team or leadership
Business Development
Serve as creative lead throughout the entire pitch process
Collaborate with Business Development to shape winning proposals and presentations
Develop executive-level pitch decks, creative narratives and presentation materials
Present creative concepts to prospective clients with confidence and strategic rationale
Help define Amplify's creative point of view and continually elevate the quality of agency thinking
When required, support the development and delivery of RFIs, RFPs, and/or other responses to client briefings with support from other functional areas and team members
Creative Leadership
Mentor designers, copywriters, strategists and freelance creative teams
Foster a collaborative environment built around curiosity, insight and original thinking
Raise the creative standard across all Amplify work
Provide clear creative direction throughout concept development and execution
Cross-Functional Partnership
Partner closely with Business Development, Client Services, Production and Marketing
Ensure creative solutions align with client objectives, budgets, operational realities and timelines
Help shape new service offerings, thought leadership and Amplify's evolving creative capabilities
Account Management
Develop and maintain relationships from initial contact through to execution
Onsite attendance at events and client meetings/site visits as required
Research, gather, organize, author, edit, assist with design, and/or produce written materials; revise drafts including executive summaries, case studies, and conclusions
Other Duties & Responsibilities:
Communicate expectations and establish clarity regarding job responsibility and task ownership; help the team prioritize, stay focused, and organized
Extensive collaboration and communication within the team and across workstreams
Situation analysis and decision making; identify, understand, and remove roadblocks
Team Management: one-on-one, performance management, team development, staff training, reinforcement of accountability for processes, etc.
Develop, document, and implement specific procedures, systems, and operational efficiencies
Conduct and/or participate in Team and Leadership Team meetings, as needed
Participate in post-event review meetings regularly
Conduct process review / improvement meetings regularly
Provide input on performance reviews, bonuses, and merit increases
Monthly expense and/or event budget reconciliations, as needed
Drive focus on Continuous Quality Improvement
Foster an environment for participation and engagement from workstreams
Maintain a customer-first approach by looking at the entire event ecosystem through the lens of the customer journey
Lead by example, model our core values, and set the pace for the rest of the team while inspiring creativity and innovation
Communicate expectations and establish clarity regarding job responsibility and task ownership; help the team prioritize, stay focused, and organized
Extensive collaboration and communication within the team and across workstreams
Situational analysis and decision making; identify, understand, and remove roadblocks
Travel:
Expected travel may range from 15-20% annually and 1-2 months of continuous travel during rightsholder events. Travel may include client meetings, site visits, familiarization visits, pitches, production planning, installations, events, and post-event reviews
Qualifications
Required Education and/or Experience, Knowledge, Skills, and Abilities:
Experience in a management position (minimum of 15+ years), preferably in the experiential agency industry role or within the travel and hospitality industry
Significant experience leading RFPs and new business pitches
Strong strategic thinking with the ability to uncover human insights
Exceptional presentation and storytelling skills
Experience developing campaigns across experiential, sponsorship, hospitality, digital and brand communications.
Proficiency in Salesforce, Airtable, Keynote (Apple), and Microsoft Office applications (particularly Excel, Outlook, and PowerPoint)
Preferred Education and/or Experience, Knowledge, Skills, and Abilities:
Proven record of building and maintaining client relationships and managing complex corporate accounts
Experience with B2B, corporate groups, and/or high-touch guest services, experience execution and/or event operations
A hands-on approach with the ability to execute customized and curated solutions for B2B and/or corporate clients
Understanding of the entertainment landscape including the business of sports, fashion, culinary, and other cultural verticals
Exceptional interpersonal skills – a collaborative style and ability to communicate effectively at all levels with strong oral, written, and presentation skills
A creative, innovative, and strategic thinker with excellent time-management, organizational and supervisory skills as well as the ability to thrive in a high-pressure, deadline-driven environment
Balance of creativity / innovation to dream big with the realistic logistical expertise to get things done
Ability to use resources effectively and efficiently, can perform multiple tasks at once, and arrange information in a useful manner
Produce accurate work, even when under pressure, and check accuracy of information; thrives in a fast-paced, deadline-driven environment
Ability to set priorities, quickly zero-in on the "critical few" and put the "trivial many" aside, and to juggle numerous tasks and priorities while maintaining productive flow of work Continually strives for self-development and discovering better means of accomplishing both personal and professional goals
Practices attentive and active listening, with flexibility and adaptability, in order to determine what drives results
Comfortable traveling and working within an international environment
Experience with International, Olympic, World Cup, and/or major sporting events as well as the Travel & Hospitality industry
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid