About the Role
The role leads the development and execution of Red Bull North America's U.S. government affairs strategy, ensuring the business is well positioned to navigate evolving political, legislative, and regulatory matters. Reporting to the Senior Director, Government Affairs (North America), it serves as a key liaison between the U.S. business, policymakers, industry associations, external advisors, and global stakeholders. The position advances Red Bull's policy priorities, supports responsible industry engagement, identifies and mitigates regulatory risks, and delivers actionable insights that help inform business strategy and decision-making.
Key Responsibilities
- Lead Red Bull's U.S. government affairs strategy by monitoring and assessing political, legislative, and regulatory developments affecting the company, the beverage industry, and the broader business environment.
- Build and maintain relationships with federal, state, and local policymakers, government officials, trade associations, industry coalitions, and other external stakeholders to advance Red Bull's interests and influence policy outcomes.
- Monitor, analyse, and communicate developments in U.S. legislation, regulation, political activity, advocacy, and media that may affect Red Bull, its partners, customers, consumers, or the beverage category.
- Develop, own, and communicate Red Bull's policy positions, strategic priorities, and practical solutions; assess risks and opportunities; and recommend appropriate engagement strategies for the U.S.
- Manage political and government affairs consultants, coordinate coalition activity, manage advocacy efforts, and represent Red Bull in relevant trade associations and industry groups.
- Provide strategic guidance, clear policy recommendations, timely government affairs insights, briefings, talking points, and policy communications to business leaders while coordinating with Science, Regulatory, Legal, Communications, Commercial, and global teams.
- Engage and represent the company in meetings, hearings, conferences, stakeholder outreach, and other government affairs initiatives that advance Red Bull's interests, strengthen the company's reputation, and help mitigate regulatory barriers and risks.
- Ensure compliance with lobbying, ethics, gift, reporting, and political activity requirements for the North American SRGA team.
- Drive cross-functional collaboration to identify opportunities, mitigate risks, and support the company's long-term objectives.
Required Experience & Qualifications
- 7+ years of experience in government affairs, legislative or congressional offices, regulatory agencies, trade associations, political organisations, public affairs consultancies, federal and state advocacy strategy, or a related field.
- Strong knowledge of the U.S. federal, state, and local political, legislative, and regulatory landscape.
- Demonstrated ability to monitor, analyse, and communicate legislative, regulatory, political, and advocacy developments.
- Strong stakeholder-management skills, with the ability to build trusted relationships with policymakers, government officials, trade associations, consultants, coalitions, and industry partners.
- Experience developing policy positions, briefing materials, talking points, stakeholder maps, and executive recommendations.
- Experience managing external consultants, coalitions, and trade-association relationships.
- Strong political judgement, strategic thinking, risk assessment, and issue-management skills.
- Excellent written and verbal communication skills, including the ability to explain complex issues clearly to business and external audiences.
- Ability to work independently and cross-functionally in a fast-paced environment, manage competing priorities, and travel as needed.
- Bachelor's degree in Public Policy, Political Science, Law, Economics, or a related field.
- English required.
Preferred Skills
- Experience with food, beverage, dietary supplement, caffeine, nutrition, consumer-product, or related policy issues preferred.
- German, French, Spanish or other language a plus.
Workplace
New York City, NY
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