Vice President of Marketing – Consumer Electronics
Who
A fast-growing consumer electronics company seeking a visionary marketing leader.
What
Lead all aspects of marketing strategy, brand development, and go-to-market execution.
When
Immediate need.
Where
Charlotte, NC (on-site or hybrid preferred).
Why
To accelerate brand growth and drive customer acquisition in a competitive market.
Office Environment
Collaborative, fast-paced, and innovation-focused culture.
Salary
$180,000–$220,000 base plus performance bonus and equity.
Position Overview
The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.
Key Responsibilities
- Define and implement the marketing vision, roadmap, and team structure.
- Drive digital, brand, and product marketing initiatives across all channels.
- Lead performance marketing, SEO/SEM, PR, and influencer strategies.
- Partner cross-functionally with product, sales, and leadership to align goals.
- Optimize budget allocation and performance metrics to scale growth efficiently.
- Build and mentor a high-performing marketing team.
Qualifications
- 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
- Background in consumer electronics, consumer tech, or lifestyle brands strongly preferred.
- Demonstrated success in scaling DTC and retail marketing efforts.
- Strong analytical, strategic, and creative skills with an ROI-focused mindset.
- Experience with both early-stage growth and established brand marketing environments.