Creative Producer, Division of Communications and Marketing - UT System Administ

The creative producer serves as a communications and multimedia professional responsible for independently conceptualizing, developing and producing high-impact visual content that elevates the visibility and reputation of the University of Tennessee System. Reporting to the associate vice president for communications and marketing, this position provides creative direction and execution for multimedia storytelling that supports presidential priorities, systemwide initiatives and strategic communications and marketing activities led by the UT System Division of Communications and Marketing.
The creative producer serves as a communications and multimedia professional responsible for independently conceptualizing, developing and producing high-impact visual content that elevates the visibility and reputation of the University of Tennessee System. Reporting to the associate vice president for communications and marketing, this position provides creative direction and execution for multimedia storytelling that supports presidential priorities, systemwide initiatives and strategic communications and marketing activities led by the UT System Division of Communications and Marketing. The creative producer exercises independent creative judgment, strategic content planning and specialized technical skill in video, photography and multimedia storytelling. This role leads end-to-end production for high-profile projects on behalf of the UT System, including the Office of the President and the UT Board of Trustees. The creative producer’s work enhances brand recognition, supports leadership communications, reinforces public trust and demonstrates the university’s statewide impact.
Responsibilities Creative Direction and Production Plan, design, and lead the creative direction, filming, photography and post-production of high-profile multimedia content that advances presidential and systemwide communications and marketing priorities
Capture high-quality video and still imagery across diverse settings — from studio shoots and environmental portraits to statewide campus/institute environments, student life, research, outreach, special events and presentations — for use in digital, print and social media materials
Manage all phases of production — from concept development and scripting to editing and delivery — ensuring quality, consistency and brand alignment across platforms
Develop narrative packages, long-form videos and presentation materials that communicate UT’s mission and statewide impact with clarity and emotional resonance
Ensure all content reflects the UT System’s visual identity standards and brand voice
Strategic Storytelling and Content Planning Collaborate with leadership and colleagues – within and outside the division – to assess needs, recommend creative approaches and plan multimedia projects that support executive messaging, institutional campaigns and brand storytelling
Translate complex topics into compelling visual narratives that engage diverse audiences and strengthen understanding of the UT System’s mission and value
Partner with campus/institute communicators and system staff to ensure coordination, consistency and alignment across institutions
Apply analytics and performance data to inform creative strategy and optimize reach, engagement and effectiveness
Conduct research to identify trends, best practices and creative techniques
Recommend new tools, formats and approaches
Project Management and Collaboration Manage multiple projects simultaneously, balancing priorities and deadlines in a fast-paced environment
Coordinate logistics for on-site and statewide productions, including scheduling, permissions, travel and vendor or freelance support as needed
Track production expenses and vendor costs to ensure efficient use of resources and adherence to approved budgets
Maintain organized project files, digital asset libraries and production archives
Ensure deliverables meet or exceed expectations in quality, timeliness and brand representation
Institutional and Operational Support Support the visual documentation of UT System leadership engagements, events and statewide initiatives
Provide production support for urgent communications needs and media opportunities
Maintain FAA drone certification and ensure compliance with all institutional and federal safety and privacy guidelines
Contribute to a collaborative, creative culture within the UT System Division of Communications and Marketing
Qualifications Required Bachelor’s degree in communications, journalism, film, photography, marketing or a related field
Minimum of three years of progressively responsible experience in creative direction, multimedia production or visual communications
FAA Part 107 Remote Pilot Certification or the ability to obtain certification within three months following hire and maintain certification throughout employment.
Demonstrated expertise in video production, photography, editing and post-production
Advanced ability with professional cameras, lighting and audio equipment
Strong technical understanding of image composition, exposure, motion and sound design
Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Audition) or comparable professional production software on Mac operating systems
Proven ability to manage complex projects independently, from concept through delivery, including scheduling, logistics and on-site production management
Exceptional creative judgment, attention to detail and technical precision in visual storytelling
Strong understanding of brand strategy, visual identity and how to align creative work with institutional goals
Ability to collaborate effectively with executives, senior leaders and cross-functional creative teams, including designers, writers and marketing professionals
Excellent interpersonal and communication skills
Able to interact professionally with diverse audiences, including students, faculty, alumni, community members and public officials
Ability to work calmly under pressure, balance multiple projects and meet deadlines in a fast-paced environment
Demonstrated reliability, professionalism and receptiveness to feedback and constructive criticism
Commitment to privacy, copyright and release requirements
Ability to manage and maintain organized digital asset archives and file documentation
Willingness to work non-traditional hours and frequent statewide travel as required
Preferred (Knowledge, Skills And Abilities) Minimum of five years of progressively responsible experience in creative direction, multimedia production or visual communications
FAA drone certification
Experience producing content for executive communications, higher education or public service organizations
Familiarity with brand governance, institutional communications and enterprise-level campaigns
Recognition for creative excellence (regional or national awards)
Knowledge of the UT System or Tennessee higher education landscape
Application Process For consideration application submissions MUST include a resume, cover letter and a portfolio showcasing relevant photography and videography work. This may be provided either through a URL linking to an online portfolio or by uploading work samples as supporting attachments with the submission.
Compensation And Benefits Compensation for this position is budgeted for $55,000 to $65,000.
The University offers a comprehensive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits and much more. Additionally, Tennessee residents do not pay a state income tax. For more information on the University of Tennessee benefits, visit https://hr.tennessee.edu/benefits/
About Us The University of Tennessee System is the state’s oldest higher education institution and preeminent public university. The UT System is comprised of campuses at Knoxville, Chattanooga, Pulaski and Martin; the Health Science Center at Memphis; and the statewide Institute of Agriculture and Institute for Public Service. With a presence in each of Tennessee’s 95 counties and through the combined force of education, research and outreach, the University serves students, business and industry, schools, governments, organizations and residents statewide.

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