Associate Director Regional Marketing Specialist- South Central Region

At Bristol Myers Squibb, our employees often ask, \"Who are you working for?\"-a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
This region includes: Houston, TX, Dallas TX, San Antonio, TX, New Orleans, Phoenix, AZ
The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.
Responsibilities will include, but are not limited to, the following: Brand Strategy Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Board
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned TLs and solicit feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conduct 1:1 meeting with HCPs
Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams Providing input and support in developing account plans for Sales Speaker Management and Engagement
Identifying and developing HCP Speakers to provide high-quality compliant promotional education
Providing refresher and follow-up training to Speakers on approved Speaker materials
Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company's Principles of Integrity.
Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge Required: Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willin

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