Brand Designer

Zing Recruiting, in partnership with a rapidly growing company in the print, signage, and visual communications industry, is seeking a Brand Designer, Creative All-Rounder to join their team in Allentown, PA.

This is not a traditional graphic design role. We're looking for someone who can think strategically, create compelling visual content, and bring ideas to life across multiple channels. You'll work closely with marketing leadership and play a key role in shaping and evolving a growing brand.

Salary: $85k-$95k (depending on experience)

Key Responsibilities

Develop brand campaigns, creative concepts, and visual storytelling initiatives
Design content for social media, digital marketing, print collateral, advertising, and promotional materials
Support photography, video content, and brand storytelling projects
Create and maintain brand guidelines, templates, and visual systems
Contribute to events, activations, packaging, signage, and experiential marketing efforts
Research and engage with creators, influencers, and potential brand partners
Manage projects from concept through execution
Identify opportunities to elevate brand visibility, consistency, and engagement
Collaborate across departments to ensure a cohesive brand experience
Qualifications

Required:

Strong portfolio showcasing branding, design, and creative thinking
Excellent visual design skills and attention to detail
Experience working within established brand guidelines
Ability to manage multiple projects and deadlines independently
Strong communication and organizational skills
Self-motivated, proactive, and solution-oriented mindset
Preferred:

Experience creating brand standards and visual identity systems
Knowledge of Adobe Creative Suite and related creative tools
Photography, video production, or content creation experience
Agency experience is a plus, but not required
What We're Looking For

The ideal candidate is someone who:

Thinks creatively and strategically
Takes initiative and ownership of projects
Enjoys working across both digital and physical brand experiences
Is comfortable working independently with minimal supervision
Stays informed about design trends, culture, marketing, and emerging brands
Has the ability to turn ideas into actionable, high-quality creative work
What We Offer

Opportunity to work on a diverse range of creative projects
High visibility and impact within a growing organization
Creative freedom and autonomy to bring ideas to life
Collaborative and fast-paced work environment
Team events, company gatherings, and a supportive culture
Career growth opportunities within an expanding business
How to Apply

Interested candidates should submit:

Resume
Portfolio link
Brief cover letter highlighting relevant experience and why they're interested in the role

We are seeking a creative, driven professional who sees opportunities, develops ideas, and has the ability to execute them successfully. If that sounds like you, we encourage you to apply.

Zing Recruiting is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, or any other protected status under federal, state, or local law. We are committed to fostering a diverse and inclusive workplace.

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