Digital Content & SEO Strategy Lead

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. You will own SEO/AEO and AI Visibility, optimize content, and manage agency relationships to drive discoverability and conversion.
The role partners with brand, ecommerce, technology, regulatory, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content with executive-ready

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