Part-Time Marketing & Social Media Coordinator, Center for Precollege Programs

Job Description: The Marketing & Social Media Coordinator for Precollege Programs at FIT is a dynamic, creative, and strategic thinker responsible for driving visibility, engagement, and enrollment through integrated marketing efforts. This role will manage all social media platforms related to Precollege, design digital and print assets, and develop and execute seasonal marketing campaigns aligned with recruitment and storytelling goals across fall, spring, and summer sessions. This position collaborates closely with faculty, students, and FIT Marketing & Communications to amplify the distinctive voice and impact of FIT's Precollege offerings. Essential Functions:Marketing Strategy & Planning

Develop and implement annual and seasonal marketing strategies to promote Precollege programs (fall, spring, summer). Analyze student enrollment trends and related data to identify key market segments and inform targeted marketing campaigns that maximize program reach and student interest. Conduct market research on competitor programs and digital marketing trends to keep Precollege strategies innovative and competitive. Maintain a seasonal marketing calendar and campaign timelines, integrating academic cycles and key institutional milestones. Social Media & Content

Create, schedule, and manage content across all official Precollege social media platforms (Instagram, TikTok, etc.) with a Gen Z-aligned tone. Plan and launch targeted digital campaigns for course registration periods, scholarship announcements, open houses, student spotlights, and behind-the-scenes content. Collaborate with faculty, student assistants, and administrative staff to capture and curate classroom content. Contribute to content ideas and storytelling formats that elevate FIT Precollege's visibility locally and globally. Marketing Design & Digital Assets

Design branded marketing assets including graphics, flyers, email banners, and short-form video content. Oversee the creation and upkeep of a digital asset library for marketing materials, student testimonials, and multimedia content. Analytics & Reporting

Track, analyze, and report on campaign performance across channels to inform ongoing strategy. Web & Communications

Liaise with FITs central Marketing & Communications team to ensure branding alignment and access to shared resources. Update and maintain Precollege web pages to ensure accurate, timely information on program details, orientation, important dates, and policies. Ensure all marketing communications comply with institutional policies regarding accessibility, privacy, and FITs brand standards. Program & Administrative Support

Provide general program support by assisting with daily administrative tasks, such as responding to phone and email inquiries, and undertaking additional projects as needed to support the director and the Precollege team. The preceding description is not designed to be a complete list of all duties and responsibilities required of the position; other duties may be assigned consistent with the classification of the position.

Requirements:Minimum Qualifications:

Associate's degree in Marketing, Communications, Graphic Design, Fashion, or a related field. 2-4 years of related experience in marketing, communications, social media, digital content, graphic design, or a related area. Proficiency in visual design tools such as Adobe Photoshop, Illustrator, Canva, and InDesign. Strong written communication skills, particularly for social media copy and email marketing. Demonstrated ability to manage and grow social media accounts across platforms. Experience creating digital content, including photographs, videos, and short-form video. Strong organizational and project management skills, with the ability to prioritize multiple projects and meet deadlines. Proficiency with Microsoft Office Suite and Google Workspace. Preferred Qualifications:

Bachelor's degree in Marketing, Communications, Graphic Design, Fashion, or a related field. 3-5 years of related professional experience. Experience working in a college or university setting, particularly in diverse and inclusive environments. Experience with social media analytics tools such as Meta Business Suite and Google Analytics. Knowledge of or demonstrated interest in art, fashion, and design education. Strong design portfolio showcasing social, digital, or print work. Knowledge, Skills, & Abilities:

Knowledge of media production, communication, and dissemination techniques and methods, including written, oral, and visual media. Strong understanding of Gen Z trends, digital culture, and storytelling formats. Strong visual design, content creation, and written communication skills. Ability to analyze social and digital performance data and apply insights to marketing strategies. Ability to think strategically while maintaining hands-on responsibility for execution. Ability to work proactively and independently in a fast-moving digital environment. Ability to collaborate effectively across departments and with diverse stakeholders. Ability to prioritize effectively, manage multiple projects, and meet deadlines. Innovative and creative approach to identifying marketing and storytelling opportunities. Commitment to inclusivity, continuous learning, creative learning, and the mission of public design education. Additional Information: Please note all offers of employment are contingent upon successful completion of the background check process. CBA Title Media Coordinator SalarySalary: $37.09 per hour The UCE-FIT Collective Bargaining Agreement (CBA) dictates the compensation, benefits, and conditions of employment. Hiring Salary: $37.09 per hour with step increments per Salary Schedule 90, after eighteen (18) months of service and annually thereafter. Work Schedule Days/Hours: M/T/F, 9am-3pm, Sat 9am-4pm; 25 hours per week; in person; work schedule subject to change based on needs of the department. Benefits The Fashion Institute of Technology (FIT) provides comprehensive employee benefit programs designed to help keep our faculty and staff and their families healthy, safe, happy, and productive. Our programs also include a variety of components to help our employees improve the quality and balance of their work and family lives, and to help them prepare for their futures.

Retirement Plans Health Care Plan and Dental Plan Employee Assistance Program Flexible Spending Account Commuter Benefit Plan FIT Tuition Exemption Program Paid Time Off (Vacation, Personal, Sick and Holidays) 4-day Summer Workweek Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program For a full list of FIT benefits, visit our benefits webpage. Pay Equity by State Employers Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov. Visa Sponsorship This position is not eligible for visa sponsorship by the Fashion Institute of Technology. Equal Employment Opportunity (EEO) Statement FIT is firmly committed to creating an environment that will attract and retain people from a range of backgrounds. FIT is firmly committed to creating a learning and working environment that encourages, utilizes, respects, and appreciates the full expression of every individual's ability. The FIT community fosters its mission and grows because of its rich, pluralistic experience. FIT is committed to prohibiting discrimination, whether on the basis of race, color, creed, age, national origin, immigration or citizenship status, gender, sexual orientation, disability, marital status, partnership status, caregiver status, sexual and reproductive health decisions, uniformed service, height, weight, any lawful source of income, status as a victim of domestic violence or as a victim of sex offenses or stalking, whether children are, may be or would be residing with a person or conviction or arrest record, or any other characteristic protected by applicable federal, state, or local laws. FIT is committed to providing equal opportunity in employment, including the opportunity for upward mobility for all qualified individuals. Applications from veterans and persons with disabilities are encouraged. Inquiries regarding FIT's non-discrimination policies may be directed to the Chief Equal Employment Opportunity Officer/Title IX Coordinator, 212.217.3360. Annual Security Report The safety and well-being of FIT's students, faculty, staff, and visitors is of paramount importance. Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, FIT publishes an annual report containing crime statistics and statements of security policy, accessible here: Safety Statistics. A paper copy of the report will be provided upon request by contacting Public Safety's administrative office number at (212) 217-4999. Physical Requirements and Work Environment The working conditions for this position will be primarily in an office space. The physical requirement for this position will require constant sitting, occasional standing, occasional bending, occasional walking, and occasionally lifting 10 lbs. or less.

Application Instructions: In order to be considered for this position, please submit the following documents online:

Resume Cover letter Unofficial Transcript A list of three references with telephone numbers and email addresses

Returning Applicants - Login to your FITNYC Careers Account to check your submitted application material. Review of applications will begin immediately until the position is filled. Please note that due to the volume of applications, we will not be able to contact each applicant individually. Additional information about the Fashion Institute of Technology can be found at: http://www.fitnyc.edu.