B2B Marketing Measurement & Effectiveness Lead

PayPal, Inc. in New York City is seeking a Manager, B2B Marketing Measurement & Effectiveness to guide the measurement strategy for marketing investments and help leadership understand how marketing drives business outcomes.
You will partner with Data Science, Finance, and cross-functional teams to build a fit-for-purpose framework and translate evidence into actionable recommendations. The role emphasizes prioritizing measurement gaps, applying appropriate analytic approaches, and supporting

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