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Lifecycle Marketing Lead: From Acquisition to Retention

Rugiet · Austin, TX, USA ·

Pay:
120.000
Job type:
Full Time

Rugiet seeks a Senior Manager of Lifecycle Marketing to lead its owned-channel program across the full customer journey, from first touch through long-term retention. You will craft strategy for email, SMS, push, and in-app experiences that activate new customers, drive refills, and win back lapsed patients.

You will own quarterly lifecycle roadmaps, size impact, and align stakeholders on what ships when and why, while partnering with Growth, Brand, Product, and Analytics to harmonize lifecycle

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