Director of Digital Marketing

Director Of Digital Marketing Greater Boston, MA
Job# 1430
Our client is a growing innovator in the capital aesthetics world. They are seeking a Director of Digital Marketing to join their growing team. The Director of Digital Marketing is responsible for developing and executing digital marketing strategies that drive lead generation, customer acquisition, brand awareness, and revenue growth. This role combines strategic leadership with hands-on execution, using data-driven campaigns and performance analytics to maximize marketing effectiveness and support business objectives.
Responsibilities:
Develop and execute digital marketing strategies aligned with business growth objectives.
Manage campaigns across paid advertising, SEO, social media, email, and other digital channels.
Drive qualified lead generation, customer acquisition, and sales pipeline growth.
Optimize advertising budgets, campaign performance, and marketing ROI.
Oversee website performance, digital content, and conversion optimization.
Implement marketing automation, lead nurturing, and CRM initiatives.
Analyze marketing performance and report on key metrics, pipeline contribution, and ROI.
Collaborate with sales and cross-functional teams to support commercial objectives and product launches.
Lead marketing team members and manage external agencies and vendors as needed.
Monitor digital marketing trends and ensure compliance with applicable regulations and company policies.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field
7+ years of digital marketing experience, including leadership responsibilities
Proven success in digital lead generation, customer acquisition, and performance marketing
Hands-on expertise in digital advertising, SEO, analytics, CRM, and marketing automation
Strong analytical, communication, project management, and leadership skills
Demonstrated ability to optimize marketing performance and deliver measurable ROI
Experience in healthcare, medical devices, or B2B marketing preferred