Job Title Parts, Accessories and Clothing Commercial Director
Job Location
Job Location Atlanta, Georgia
Job Description
Triumph’s goal is to establish itself as“The Premium Lifestyle Motorcycle Brand” and deliver“Sustainable and Profitable Growth” through the delivery of a“Distinctive, Cool, Authentic, and Premium” proposition.
The North American PAC Commercial Director is pivotal in promoting the Triumph lifestyle through the Parts, Accessory and Clothing product lines.A successful person inspires, motivates and ultimately executes strategic sales and marketing results for these product categories both within the organization and across the dealer network.
This will be accomplished by working across all areas of the organization (National Sales, Sales and Regional managers, marketing, distribution, customer service) and the dealer network to substantially grow a multi-million-dollar a-year parts, accessory and clothing business.
The current strategic priorities identified for this position are creating awareness, the successful launch of industry leading dealer and customer programs through alignment with the Triumph Global Team and direction. Generating Demand, Driving Retail Sales, Optimizing Wholesales, and Engaging Dealer Stakeholders to ensure the overall business achieves its commercial objectives.
MAJOR RESPONSIBILITIES
Business Management Deliverables
- Develop/Refine/Implement Triumph Parts, Accessory and Clothing Strategic and Tactical Business Plan supported by a monthly Activity Road map and calendar
- Develop a strong relationship and work in sync with the Triumph Global PAC team while fully supporting all Global Programs and efforts
- Develop/Monitor/Beat Yearly Budget for Triumph Parts, Accessory and Clothing Department
- Develop/Lead/Champion Vision to Team Members and Stakeholders
- Product Benchmarking/Competitive Analysis/Consumer Trend Monitoring to Inform Product Management Team and Business on Product Strategy Needed to Achieve Targets
- Develop and deploy monthly PAC commercial activities
- Develop key Dealer and Sales Team targets and reporting
- Expand Triumph’s Off-Road PAC Dealer programs and awareness
- Strong communication and program to support the Triumph Sales Team and Dealers
- Develop an annual PAC Key Actions Calendar to support the Triumph Sales Team and Dealers
- Develop an annual Triumph PAC Champion
- Develop Buy Recommendations for Product Inventory Needed to Achieve Targets
- Expand Triumph’s Off Road E.P.I.C. dealer support and penetration
- In conjunction with the Marketing Director Develop/Implement Monthly Consumer and Dealer Facing Initiatives and Messaging
- In conjunction with the Marketing Director Develop/Implement Dealership Social and email communication
- Observe/Identify Opportunities/Share Best Practices Across the Dealer Network to Drive Increased Parts, Accessory and Clothing Revenue
- Identify/Implement Best Practice Across Triumph Ecommerce Platform to Drive Increased Parts, Accessories and Clothing Revenue
- Identify/Implement Best Practice Across Triumph Field Staff to Drive Increased Parts, Accessories and Clothing Revenue
KNOWLEDGE, SKILLS AND ABILITIES
- Knowledge: Direct motorcycle/power sports market sales history along with a strong understanding of market conditions preferred
OEM Field Sales management and plus
Dealership experience a plus - Skills:Must hold a valid driver’s license with motorcycle endorsements
Strong communication (verbal and written) as well as documentation skills
Possess strong Microsoft Office, Outlook, Excel, Word, PowerPoint skills - Abilities: Strong goal-oriented work ethic support by passion for the motorcycle industry
Ability to manage relationships across a large diverse stakeholder network
Highly organized and deadline oriented with an ability to prioritize
Ability to multitask in a team-oriented environment and think outside of the box
RELATIONSHIPS
Internal: Work closely and in sync with the East and West Sales Teams monthly
Work closely and in synch with the After Sales Department
External: Develop and foster positive relationships with dealer partners, business partners, and stakeholders
AUTHORITY
- This position has the authority to take disciplinary action on its subordinates including hiring/firing after consultation with General Manager and Human Resources.
- Authority to work independently and according to the scope of the role. Complex and financial decisions are limited by a consult and approval of General Manager
- Has spending authority per budget and DOA guidelines
EDUCATION
- Applicants should have a Bachelor’s or Master’s degree
- At least 5 years’ experience operating within a high-performance retail/wholesale environment, preferably in the transportation industry and with knowledge of the dealer business model. (Motorcycle Industry experience a plus)
TRAINING
- Triumph Academy Training provided
PHYSICAL REQUIREMENTS OF THE JOB
- 40% travel to dealers, and a variety of customer and industry related events, both domestically and internationally.
- Some lifting may be required, up to 70lbs
Additional Information:
The position reports to the General Manager of Triumph Motorcycles America, and there is 1 Atlanta based individual directly reporting to this position (PAC Commercial Sales Lead). Will work closely with 14 field operations staff, 10 After Sales staff in a matrix environment that are responsible for dealer facing sales initiatives and 5 marketing staff in a matrix environment that will shoulder some of the responsibility for marketing plan execution.
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