Content & Marketing Strategy Manager

Cura x Cura is a fast-growing healthcare technology company reimagining how traditional Chinese medicine practitioners prescribe, dispense, and connect with patients.

We're looking for a strategic, commercially minded Content & Marketing Strategy Manager to own how Cura x Cura communicates, grows, and converts across every channel.

This is not simply a social media posting role. You will turn company initiatives, product features, practitioner stories, partnerships, events, podcasts, and founder ideas into integrated campaigns that move people emotionally—and drive measurable business results.

Your Goals

Increase practitioner registrations and paid conversions driven by marketing

Generate warm leads and conversations for the sales team

Improve email open rates, click-through rates, engagement, and conversion

Grow Cura x Cura's organic reach and brand authority

Own and protect the company voice across every platform

Build scalable, AI-powered marketing and content workflows

Connect marketing performance with sales and business outcomes

What You’ll Own
You will lead content and marketing strategy across the company, including:

Developing Cura x Cura's overall content, campaign, and channel strategy

Creating integrated campaigns across email, social media, podcasts, events, partnerships, and the website

Managing Instagram and Facebook strategy, including content pillars, captions, Stories, campaigns, and conversion sequences

Owning email marketing strategy, copywriting, segmentation, building, testing, and sending

Marketing new products, platform features, practitioner programs, promotions, workshops, and events

Leading podcast positioning, episode topics, titles, descriptions, guest promotion, distribution, and repurposing

Planning event-marketing campaigns before, during, and after conferences, workshops, pop-ups, and community events

Developing influencer, practitioner, vendor, and brand-partnership campaigns

Creating landing-page, sales-page, checkout-page, and campaign copy

Turning one idea or piece of content into multiple assets across email, social media, podcast, video, and web

Directing short-form video concepts, filming, editing, clipping, and distribution

Planning regular in-person filming and podcast sessions with the CEO

Capturing and organizing practitioner testimonials, customer stories, and campaign assets

Tracking performance across email, social media, podcasts, landing pages, campaigns, and conversion funnels

Creating internal systems for content planning, campaign execution, approvals, asset management, and performance reporting

Clearly communicating campaign plans so marketing, sales, customer service, technology, and operations remain aligned

You should be able to take one Cura x Cura product, feature, or program and understand how to market it from every angle—strategically, emotionally, visually, psychologically, and commercially.

AI and Technology Requirements
You must be genuinely comfortable using AI as part of your working process—not only using ChatGPT or Claude for basic conversations.

You should be able to:

Build repeatable AI-assisted workflows for research, campaign planning, content production, repurposing, and performance analysis

Use tools such as Claude Codex to create structured systems and improve marketing operations

Understand how to turn prompts, brand knowledge, templates, and automation into consistent workflows

Use AI creative tools such as Higgsfield for video concepts and production

Work confidently with Canva and CapCut to create and edit marketing assets

Quickly evaluate and adopt new AI tools when they can improve speed, quality, or scalability

Maintain human judgment, accuracy, and brand consistency throughout AI-assisted work

What We’re Looking For

3-5 years of marketing experience in healthcare, wellness, or a related field

Strong experience in content strategy, growth marketing, brand marketing, or integrated marketing

A proven ability to connect content with leads, registrations, sales, and retention

Excellent strategic thinking, storytelling, copywriting, and campaign-development skills

Strong knowledge of Instagram and Facebook marketing

Experience with email marketing, conversion funnels, landing pages, and performance analytics

Experience marketing podcasts and turning long-form conversations into multi-channel campaigns

Experience planning marketing around conferences, events, workshops, or community activations

Strong visual judgment and the ability to direct creative production

Ability to develop strategy while also executing when needed

Highly organized, proactive, and comfortable owning projects from idea through measurement

Able to work closely with a founder and turn early-stage ideas into clear, executable campaigns

Preferred Background
Experience in one or more of the following industries is strongly preferred:

Supplements

Integrative or functional medicine

Health technology

Paid time off

Parental leave

Work Location
Hybrid remote in Fullerton, CA 92831.

Why Cura x Cura?
This is an opportunity to shape the voice and growth strategy of an emerging healthcare technology brand. You won’t inherit a rigid corporate playbook—you’ll help create the systems, campaigns, and ideas that move the company forward.

We value curiosity, ownership, speed, strong judgment, and people who know how to turn creative ideas into measurable results.

If you’re excited by the intersection of healthcare, technology, AI, content, and community, we want to meet you.

Cura x Cura is an equal-opportunity employer. We welcome applicants from all backgrounds and experiences.

#J-18808-Ljbffr