Job Description
We are seeking a Senior Copywriter with a strong background in performance marketing and digital brand building. In this role, you will hold true creative ownership over monthly creative engines across key accounts - translating data insights into high-converting, channel-native content while shaping campaign platforms alongside senior creative leadership.
What You’ll Own
- Monthly Creative Engine: Own always-on performance copy across key accounts, driving content from initial concept to final polish.
- Multi-Format Execution: Write channel-native copy across paid social (video scripts, static, carousel), digital display, landing pages, and related digital formats.
- Messaging Systems & Testing: Build messaging systems and testing variations across audiences, benefits, offers, and funnel stages.
- Data-Informed Creative Iteration: Use performance results and creative learnings to continuously refine, iterate, and improve subsequent creative cycles.
- End-to-End Delivery Management: Independently manage recurring content calendars, client/internal feedback, copy versioning, and deadlines.
- Conceptual & Campaign Leadership: Originate, develop, and lead concepts and campaigns when appropriate; partner with senior creative leadership on larger integrated campaigns, translating platforms into strong executions.
- Creative Advocacy: Present and defend creative thinking internally and with clients.
What We’re Looking For
- 6–8+ years of agency or similarly fast-paced brand/performance experience.
- Performance-Driven Portfolio: A portfolio with substantial paid-social and performance advertising - not only brand work.
- Program Ownership: Evidence of personally owning a recurring, high-volume content program.
- Conceptual & Writing Mastery: Strong conceptual thinking and excellent short-form writing craft.
- Analytical Mindset: Ability to connect performance insights to creative iteration.
- Autonomous Execution: Highly organized and able to operate independently.