Macy's is hiring: Video SEO Expert Needed in New York

Search Engine Marketing Specialist
Full time Schedule

$Macy’s is more than just a store. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Key duties may include conducting keyword research, analyzing campaign performance data, writing and implementing ad copy. Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
Available during Peak holiday season to ensure campaign performance
Conduct testing and other experiments to improve campaign performance and identify best practices
Continuously optimize campaigns to improve performance metrics, such as conversion rates, ROAS
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
Certification such as Google Ads and Google Analytics are highly desirable.
Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
Ability to work a flexible schedule based on department and Company needs.

Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Performance-based incentives
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement

Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - Apply Today!

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.