WPP Group is hiring: Specialist, Ad Tech Services in New York

Description Position at CMI Media Group
Position Overview Are you a detail-oriented digital media professional who thrives in a fast-paced environment? Compas is seeking a highly motivated Ad Operations Specialist to join our dynamic team. In this role, you will play a mission-critical part in ensuring the flawless execution, technical setup, and delivery of digital advertising campaigns across our client portfolio. From tag management in Google Campaign Manager 360 (CM360) to cross-functional troubleshooting and industry knowledge sharing, you will be a vital engine behind our digital media success.
What You’ll Do Campaign Lifecycle Management: Manage the end-to-end execution of digital ad campaigns, including trafficking, testing, tagging, and quality assurance.
Tagging & Tracking Mastery: Create and implement Floodlight tags in CM360, distribute ad tags to vendors within deadline, and ensure proper UTM execution across all tactics alongside Client and Media teams.
Standards & Compliance: Serve as an expert in IAB specifications, ensuring creative assets meet technical guidelines and internal processes are rigorously followed.
Vendor & Partner Collaboration: Work closely with programmatic engines, ad verification partners, and survey vendors to resolve discrepancies in reporting, trafficking, and creative assets.
Technical Troubleshooting: Identify, diagnose, and resolve technical issues across internal and external ad servers.
Industry Thought Leadership & Mentorship: Stay ahead of tech shifts (Cookie deprecation, Ad Verification, Programmatic, Dynamic Creatives) to educate internal teams, update Standard Operating Procedures (SOPs), and guide junior team members.
What You’ll Bring Experience: 1+ years of experience in a digital media/ad operations specialist role.
Technical Knowledge: Working knowledge of Google Campaign Manager (CM360/GCM) and familiarity with various ad serving platforms and ad tech fundamentals.
Skills: Proficient in Microsoft Office Suite with exceptional organizational and multi-tasking abilities under tight deadlines.
Problem Solver: Proactive, self-motivated, and comfortable navigating ambiguity to anticipate challenges and troubleshoot technical issues.
Communication: Outstanding verbal and written communication skills with a knack for translating technical processes clearly to non-technical partners.
Mindset: Collaborative, adaptable, and customer-centric with a commitment to continuous learning and team success.
Why Join Compas? Growth & Mentorship: Continuous opportunities for professional development and career progression.
Collaborative Culture: Work alongside supportive team members and industry experts in a dynamic setting.
Impact: Direct ownership over key ad tech processes for major digital campaigns.
The base salary for this position at the time of this posting may range from $40k to $75k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.

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