Digital Marketing and Media Coordinator Job at Yeshiva University in New York

Position Summary
The Digital Marketing and Media Coordinator edits and optimizes media across all online digital channels. The two major components of the role are website requests/updates and digital marketing graphic design. This role helps to support important Yeshiva University MarComm (Graduate School) team digital marketing projects and tasks.

Position Summary
The Digital Marketing and Media Coordinator edits and optimizes media across all online digital channels. The two major components of the role are website requests/updates and digital marketing graphic design. This role helps to support important Yeshiva University MarComm (Graduate School) team digital marketing projects and tasks.

The role may be considered for a hybrid work arrangement.

Position Responsibilities
Typical duties may include but are not limited to:

Builds, updates, edits, and maintains relevant YU marketing webpages based on stakeholders’ web requests

Monitors social media posts and comments for content posting representing YU internal stakeholders

Works with internal stakeholders to optimize digital marketing and revenue opportunities

Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads

Trains and assists content editors on use of Drupal CMS

Stays current on Drupal CMS feature updates to optimize web user experience

Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal

Updates video message board

Develops relationships and engages with media and influencers via social media

Creates MS Forms and implements them on the website

Creates flat-screen advertising and announcements for campus digital screens

Administers and edits WordPress blogs

Tracks and implements Search Engine Optimization (SEO) changes and updates the process of improving a website's visibility and ranking in search engine results pages (SERPs) like Google, Bing, etc., for specific keywords and phrases

Focusing on driving organic traffic from search results, as opposed to paid advertising

Monitors/creates web pages optimized for Mobile viewing as well as desktop

Edit photos and create marketing graphics for use across digital platforms

Administers and updates faculty profile pages

Proactively contributes to the university’s evolving marketing vision by making regular strategic suggestions related to branding, promotional focus, content themes, and audience engagement tactics, ensuring alignment with industry trends and business goals

Updates the department's production report on a weekly basis

Strategic and tactical SEO updates to the YU website

Key backup support for the Web Production Manager on important web requests

Administers and maintains marketing systems, including HubSpot —supports user access, marketing assets, forms, lists, workflows, tracking, reporting, troubleshooting, integrations, and other platform needs

Required Qualifications
Experience & Educational Background

Bachelor's degree from an accredited institution in an appropriate area of specialization

One year of professional experience as a graphic designer, photographer/videographer, or webmaster

Any appropriate combination of relevant education, experience, and/or certifications may be considered

Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, and Outlook)

Experience with Adobe Photoshop

Familiarity with HTML, CSS, and web UX best practices

Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.)

Strong project management and organizational skills with the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously

Proficiency with social media management tools, analytics platforms, and content management systems

Proficiency with graphic design tools (e.g., Adobe Photoshop, Canva) to assist with creating promotional visuals and social media posts

Preferred Qualifications

Experience working with digital media, multimedia, video, etc

Solid technical background and proficiency in using Adobe Creative Suite

Digital media production and graphic design experience

Strong attention to detail and problem-solving skills; possess a strong work ethic; both reliable and punctual; the ability to work independently and prioritize tasks effectively; excellent communication skills, both verbal and written; flexibility to adjust to changing priorities and emergencies; excellent time management skills and the ability to multitask; physical stamina and ability to perform role requirements

Experience working with marketing systems and CRM administration; HubSpot experience preferred

Skills & Competencies

Knowledge of social media platforms and ability to implement social media campaigns

Knowledge and ability to create digital graphic design with strong aesthetics that work with branding guidelines

Basic knowledge of UX/UI design

Strong organizational skills and an ability to prioritize and complete simultaneous projects with attention to detail and within deadlines

Excellent interpersonal, verbal, and written communication skills

Excellent troubleshooting and technical skills

Ability to think critically and make clear, well-reasoned, and timely decisionsAbility to establish and maintain a good rapport with university faculty, staff, students, and the
general public

Ability to operate personal computers with proficiency and learn new applications and systems

Salary Range
$30.22 – $32.97 per hour

About Us
Yeshiva University is dedicated to academic excellence, intellectual exploration, and the advancement of timeless values that shape and impact lives. With a rich tradition rooted in Jewish thought and heritage, YU fosters a dynamic learning environment across its undergraduate, graduate, and professional schools. Our mission is to cultivate the next generation of leaders who will contribute meaningfully to society, guided by a commitment to ethics, innovation, and service. Our community extends far beyond the classroom, encompassing thousands of students, faculty, staff, and more than 70,000 alumni and supporters worldwide, all working together to build a brighter future.

As a Yeshiva University employee, you will be part of a welcoming, diverse, and intellectually engaging community that values collaboration, excellence, and professional growth. We offer a supportive and stimulating workplace with tangible employee benefits, opportunities for advancement, and a strong sense of purpose. Beyond professional development, YU is committed to ensuring a high quality of life for its employees, offering a work environment that prioritizes well-being, work-life balance, and a culture of mutual respect. Every role at YU contributes to our broader mission of education, research, and societal impact, ensuring that all members of our community—students, faculty, staff, alumni, and friends—are inspired to make a difference. We invite you to bring your talent and passion to YU and join us in shaping the future.

Equal Employment Opportunity
Yeshiva University is an equal opportunity employer committed to providing employment opportunities to all employees and candidates without regard to race, color, age, sex, national origin, disability status, or any other characteristic protected by federal, state, or local laws.

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