Marketing Operations & Program Coordinator

Fridays is a fast-growing telehealth company redefining weight loss through science-backed GLP-1 medications and compassionate, personalized care. We operate in a highly regulated environment and move fast—without cutting corners.

Our marketing organization spans paid media, CRM, web, creative, product, clinical, and legal. That complexity requires strong operators who can bring order, foresight, and discipline to how work gets done.

The Role
This is a Marketing Operations & Program Coordination role , not a hands-on performance marketing position.

The Marketing Operations & Program Coordinator exists to create leverage for the Marketing Operations Manager and senior leadership by owning planning, coordination, documentation, and execution readiness across the entire marketing organization.

Your success will be measured by:

How far ahead the team is planned (target: 3+ months)

How smoothly launches and promotions move across teams

How rarely leadership is pulled into avoidable fire drills

If you love building ads in Ads Manager every day, this is not the right role. If you love making complex systems run cleanly and predictably, keep reading.

What You’ll Own
Marketing Planning & Calendar Management

Own and maintain the master marketing calendar across all channels (paid, email, web, product, partnerships).

Ensure all campaigns, promotions, and launches are planned months in advance with clear milestones, owners, and dependencies.

Partner with marketing leadership to translate annual and quarterly priorities into executable plans.

Identify timeline risks early and proactively resolve bottlenecks.

Program & Project Coordination

Act as the operational quarterback for marketing initiatives—from intake through launch.

Manage cross-functional workflows involving Creative, Legal, Clinical, Product, Engineering, CRM, and Media.

Ensure all creative requests, campaign briefs, and promotional plans are properly scoped, tracked, and approved.

Keep work moving forward without leadership needing to chase updates.

Promotions & Launch Operations

Coordinate all promotional campaigns end-to-end, including: offer documentation, promo code creation, asset requests and approvals, channel readiness across web, email, paid media, and CRM.

Ensure promotions are clearly documented and communicated to all stakeholders.

Serve as the operational hub during launches, ensuring nothing falls through the cracks.

Process, Workflow & Documentation

Own day-to-day operation of Monday.com for the marketing team.

Build, maintain, and continuously improve workflows that increase visibility, accountability, and speed.

Maintain clear SOPs, process docs, and templates in Notion.

Help move the organization from reactive execution to predictable delivery.

Compliance & Quality Control

Partner closely with Legal and Clinical teams to ensure marketing materials meet healthcare advertising and compliance standards.

Perform first-pass reviews to confirm required DISCLAIMERS, claims, and approvals are in place before launch.

Ensure final, approved versions are used across all channels.

What You Will Not Be Doing

Trafficking ads in Meta, Google, TikTok, Snap, etc.

Owning daily media optimization or bid management

Acting as a junior growth marketer

You will collaborate with growth and media teams—but your role is coordination and readiness, not execution inside ad platforms.

Who This Role Is For
This role is ideal for someone who:

Thinks in timelines, dependencies, and systems

Gets satisfaction from making chaos orderly

Is highly organized, proactive, and detail-oriented

Enjoys being the connective tissue across teams

Wants to grow deeper in marketing operations, program management, or leadership support

Qualifications

2–4 years of experience in marketing operations, program coordination, or project management

Proven ability to manage complex, cross-functional initiatives

Strong organizational, documentation, and communication skills

Experience working in tools like Monday.com, Asana, Jira, or similar PM platforms

Comfort operating in regulated or compliance-heavy environments

Ability to manage multiple workstreams without dropping details

Nice to Have

Familiarity with performance marketing concepts and metrics

Exposure to CRM, email marketing, or lifecycle campaigns

Experience supporting high-growth or multi-channel marketing teams

Experience in healthcare, telehealth, or other regulated industries

What We Offer

Health, dental, and vision insurance

Flexible PTO and remote-first work environment

Direct exposure to marketing leadership and company strategy

A real opportunity to help shape how a scaling marketing org operates

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