Social Media Manager

Organization: Athletic Club Boise (ACBoise.com)

Department: Marketing & Digital Media

Reports To: Vice President of Communications

Position Type: Full-Time, In-Office

Position Summary
Athletic Club Boise is seeking a strategic, creative, and highly motivated Manager of Social Media to lead the club’s social media strategy and day‑to‑day execution across all digital platforms. As a growing professional soccer organization representing Boise and the State of Idaho, Athletic Club Boise is building a brand, a fanbase, and a community from the ground up.

The Manager of Social Media will be responsible for developing and executing a comprehensive social media strategy that strengthens the club’s brand identity, drives fan engagement, grows digital audiences, supports ticket sales and commercial partnerships, and delivers compelling storytelling around the club, its players, its supporters, and the broader Boise community.

This leader will oversee social media coverage of home and away matches, player and staff features, club announcements, marketing campaigns, community initiatives, and other organizational priorities. The Manager will also help shape the club’s digital voice and cultural relevance while ensuring that all content reflects the energy, ambition, and identity of Athletic Club Boise.

The ideal candidate combines strategic thinking with hands‑on execution, thrives in a fast‑paced professional sports environment, understands the demands of live‑event content, and is passionate about building a professional soccer brand with lasting community impact.

Key Responsibilities
Social Media Strategy & Brand Development

Develop and lead an integrated social media strategy aligned with Athletic Club Boise’s organizational goals, brand identity, marketing priorities, and long-term growth.

Establish a consistent, recognizable, and engaging voice across the club’s social media channels, including Instagram, TikTok, X, YouTube, Facebook, and emerging platforms.

Build strategies to grow the club’s digital audience, deepen supporter engagement, strengthen brand loyalty, and expand awareness throughout Boise, Idaho, and beyond.

Lead platform‑specific content planning, ensuring that storytelling, creative execution, and publishing strategies are tailored to each platform and its audience.

Maintain editorial standards, visual consistency, brand guidelines, and quality control across all social media content.

Identify opportunities to position Athletic Club Boise as a leading professional sports and entertainment brand within the region.

Matchday & Real-Time Content

Lead the planning and execution of social media coverage for all home and away matches, including pre-match, live-match, halftime, post-match, and postgame storytelling.

Develop and execute matchday content plans that capture the atmosphere of the stadium, supporter culture, player personalities, match moments, and the overall fan experience.

Coordinate with photography, videography, communications, soccer operations, ticketing, partnerships, and other internal teams to ensure timely and accurate content delivery.

Oversee real‑time publishing, highlights, player features, behind‑the‑scenes coverage, interviews, and other multimedia content.

Establish efficient workflows for capturing, editing, approving, and publishing content in a live sports environment.

Ensure appropriate coverage of away matches, player announcements, roster updates, club milestones, and other significant organizational moments.

Content Creation & Digital Storytelling

Oversee the development of compelling, timely, and culturally relevant social media content that connects fans to the club and its people.

Collaborate with the video, photography, design, marketing, and communications teams to develop original multimedia storytelling concepts.

Build recurring content franchises and creative campaigns that highlight players, coaches, supporters, club culture, community involvement, and the professional soccer experience.

Develop storytelling initiatives that introduce new fans to the sport while deepening engagement among existing supporters.

Identify opportunities to leverage trending topics, cultural moments, player personalities, and local interests in ways that align with the club’s brand.

Establish content calendars, publishing standards, and production workflows that support consistent output throughout the season and offseason.

Commercial Partnerships & Marketing Integration

Collaborate with the partnerships department to develop creative, authentic, and measurable social media activations for club sponsors and commercial partners.

Integrate partnership obligations into the social media calendar, ensuring deliverables are executed on time and meet contractual expectations.

Develop sponsored content concepts that provide value to partners while maintaining a compelling and authentic fan experience.

Support ticket sales, membership growth, merchandise initiatives, promotional campaigns, theme nights, special events, and other revenue‑generating activities.

Work with marketing and ticketing leadership to align social media campaigns with attendance goals, promotional priorities, and fan acquisition initiatives.

Track partnership performance and provide reporting that demonstrates audience reach, engagement, content delivery, and campaign effectiveness.

Audience Growth, Analytics & Innovation

Establish measurable goals and key performance indicators for audience growth, engagement, reach, video views, traffic, and campaign performance.

Use analytics, audience insights, social listening, and platform reporting to evaluate performance and continually improve content strategy.

Produce regular performance reports and recommendations for marketing leadership and relevant internal stakeholders.

Monitor emerging platforms, digital tools, creator trends, artificial intelligence capabilities, and changes in audience behavior.

Test new content formats, publishing strategies, and audience‑development initiatives to improve reach and engagement.

Develop paid social media strategies in collaboration with marketing leadership to support audience growth, campaign performance, ticket sales, and organizational objectives.

Community Engagement & Reputation Management

Lead day‑to‑day community engagement across the club’s social media channels, fostering meaningful relationships with supporters, players, partners, and the broader Boise community.

Establish standards for responding to comments, messages, fan questions, and other audience interactions.

Monitor online conversations and identify opportunities to strengthen the club’s reputation and deepen supporter relationships.

Exercise sound judgment when managing sensitive issues, controversial topics, negative feedback, or other high‑visibility situations.

Coordinate with club leadership and communications personnel when issues require escalation or an official organizational response.

Support community initiatives, youth soccer programs, charitable activities, local partnerships, and other efforts that reinforce Athletic Club Boise’s connection to Idaho.

Leadership & Cross‑Functional Collaboration

Lead, mentor, and develop social media personnel, content contributors, and other team members involved in the club’s digital storytelling.

Establish clear priorities, production schedules, performance expectations, and accountability standards.

Foster a collaborative, creative, and results‑oriented environment that encourages innovation and professional development.

Build strong working relationships across marketing, partnerships, ticketing, communications, soccer operations, community relations, and stadium operations.

Coordinate with internal stakeholders to ensure social media content supports the club’s broader organizational objectives.

Support additional marketing, digital media, matchday, and organizational initiatives as assigned.

Qualifications
Required Qualifications

At least five years of relevant experience in social media, digital marketing, multimedia content, content creation, communications or a related field.

At least five years of experience managing, mentoring, or developing team members and leading projects in a fast‑paced environment.

Demonstrated experience developing and executing social media strategies for a recognizable consumer brand, sports organization, entertainment property, or comparable organization.

Proven ability to manage and grow brand accounts across major social media platforms, including Instagram, TikTok, X, YouTube, and Facebook.

Strong understanding of social media strategy, digital storytelling, audience development, community engagement, content optimization, and performance analytics.

Experience planning and executing real‑time content creation & coverage for live events, sports, entertainment, or other fast‑moving environments.

Demonstrated ability to translate cultural trends, audience insights, and organizational priorities into effective content and campaigns.

Excellent writing, editing, communication, and organizational skills, with exceptional attention to detail.

Strong leadership, collaboration, decision‑making, and problem‑solving abilities.

Experience working with social publishing platforms, analytics tools, content management systems, and contemporary artificial intelligence tools.

Ability to manage multiple priorities, meet tight deadlines, and maintain quality under pressure.

Willingness to work a flexible schedule that regularly includes evenings, weekends, holidays, home and away matches, and other club events.

Ability and willingness to travel as required.

Preferred Qualifications

Experience in professional sports, professional soccer, live entertainment, lifestyle brand, or a comparable sports and event‑driven organization.

Familiarity with the USL Championship and MLS, the professional soccer landscape, and the development of a growing sports franchise.

Experience building a social media presence for a new brand, expansion team, startup, or rapidly growing organization.

Experience developing sponsor‑integrated content, influencer campaigns, creator partnerships, and paid social media initiatives.

Working knowledge of Adobe Creative Cloud, mobile and professional camera systems, video editing workflows, and multimedia production tools.

Experience using social listening, reporting dashboards, and digital performance tools to guide strategic decisions.

Knowledge of the Boise market, Idaho communities, and regional sports culture.

A strong understanding of soccer culture and the ability to connect with both established supporters and audiences new to the sport.

Compensation & Total Rewards
Athletic Club Boise offers the opportunity to join a growing professional sports organization and play a meaningful role in building its brand, digital presence, and relationship with the Boise community.

The compensation and benefits package will be commensurate with experience and the responsibilities of the position. Eligible employees may receive benefits and additional organizational perks in accordance with club policies.

Potential Offerings May Include

Competitive base salary based on qualifications and experience.

Performance‑based incentive opportunities, where applicable.

Medical, dental, and vision insurance, subject to eligibility.

Retirement savings benefits, subject to the club’s applicable plan.

Paid time off and recognized holidays in accordance with club policy.

Professional development opportunities.

Athletic Club Boise match access and other club‑related employee perks, subject to availability and organizational policy.

Work Environment & Schedule
This is a full‑time, in‑office position based in the Boise, Idaho area. The role requires regular attendance at home matches, selected away matches, club events, content shoots, community initiatives, and other organizational activities.

The Manager of Social Media must be comfortable working in a dynamic professional sports environment where schedules can change quickly and timely execution is essential. Evening, weekend, holiday, and travel commitments are a regular part of the position.

Equal Opportunity Statement
Athletic Club Boise is committed to fostering a professional, inclusive, and collaborative workplace. Employment decisions are based on qualifications, experience, performance, and organizational needs, consistent with applicable law.

About Athletic Club Boise
Athletic Club Boise is a professional soccer club representing Boise and the state of Idaho. The club is committed to building a lasting soccer culture, delivering an exceptional fan experience, developing meaningful community relationships, and establishing a strong presence within the professional soccer landscape.

As the club continues to grow, our team members have the opportunity to help shape the organization’s identity, connect with supporters, and contribute to the long‑term success of professional soccer in Idaho.

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