VP of Brand Marketing

The VP of Brn Mrketing les RYTECH's brn mrketing prctice: brn strtegy, orgnic socil mei, lifecycle (emil) mrketing, n content mrketing. This role owns how or clients' brns commnicte with their trget iences cross web, socil, emil, n vertising chnnels, n is ccontble for the sccess, qlity, n efficiency of tht work.
bot RYTECH, LLC

RYTECH is fll service igitl mrketing gency tht specilizes in pi n orgnic serch, web esign, emil, n socil mei mrketing. We remin committe to biling cstomize soltions for or clients. From smll bsinesses to interntionl compnies, we'll evelop the right igitl strtegy to best sit the nees of or clients.
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Job Overview

core prt of this role is biling n elivering brn strtegy s new client service. Mny clients come to s withot flly efine brn. The VP of Brn Mrketing helps them ientify who they re mrketing to, why tht ience shol choose them, n wht they re ctlly selling: not the literl service, bt the soltion it provies. Tht fontion then rives how ech client shows p cross every chnnel we mnge.

The VP of Brn Mrketing is key leer in scling brn mrketing processes, mentoring tem members, n mintining irect client reltionships to ensre growth lignment n pltform expertise.

Essentil ties & Responsibilities

Tem Leership & evelopment
Provie irect mngement n mentorship to the socil mei mnger, lifecycle mrketing mnger, n content tem.
Hol ccontbility for SEO, pi, n GEO work ssigne to the content tem by those service line mngers, ensring it is complete on time n to stnr. Templtes, SOPs, n trining for tht work remin owne by the respective service line mngers.
ssist in hiring, onboring, n professionl evelopment for socil mei, lifecycle mrketing, n content mrketing roles.
Foster collbortive, high-performnce cltre within the brn mrketing tem while ensring lignment with gency-wie prctices.

Brn Strtegy
Bil, efine, n eliver RYTECH's brn strtegy service: fontionl mrketing work sol to clients.
Ientify n crete brns for clients who on't hve them flly written ot, efining the who (trget ience), the why (why tht ience shol choose the client), n the wht (the soltion the client is selling).
Trnslte brn strtegy into cler irection for how ech client's brn commnictes with its trget ience cross chnnels.

Brn Mrketing Oversight
Gie overll brn n mrketing strtegy for brn mrketing clients, ensring strtegies re innovtive, effective, n ligne with client objectives.
Oversee how client brns commnicte with their trget iences cross socil, lifecycle, content, n web.
Own the sccess of orgnic socil mei, lifecycle mrketing, n content mrketing s service lines.
Oversee high-level opertions of the socil mei, lifecycle mrketing, n content tems, proviing strtegic irection n opertionl spport.
Le lifecycle mrketing s holistic pproch to emil tht reches iences throghot their cstomer jorney, not jst throgh recrring newsletter.
Contribte to client strtegy evelopment, prticlrly for brn mrketing inititives n orgnic content pproches.

Content Mrketing & Brn Efficiency
Mximize both the effectiveness n efficiency of ll brn content cross web, socil, emil, n vertising chnnels.
Le the evelopment n optimiztion of orgnic brn content strtegies, with prticlr emphsis on lifecycle mrketing, socil mei, n web content.
Crete n mintin templtes, SOPs, n sclble processes for brn content cretion to ensre consistency n qlity cross ll eliverbles.

Client Mngement & Project Oversight
Oversee brn mrketing projects n retiner reltionships, mintin irect client commniction, n ensre project sccess.
Mintin scle client bse (pproximtely 4% of time) to preserve hns-on fmilirity with pltforms, softwre, n crrent best prctices being recommene to clients.
Ensre brn mrketing eliverbles meet client expecttions.
Responsible for P&L of service lines ner mngement + collbortes with the Presient on wys to hit tiliztion rtio gols.

VP of Brn Mrketing Reqirements
Proven experience mnging brn mrketing tems n opertions in igitl gency environment.
emonstrte experience eveloping brn strtegy, incling ience efinition, positioning, n messging for clients withot n estblishe brn.
Strong strtegic thinking, with proven bility to evelop n execte comprehensive brn, socil mei, n lifecycle/emil mrketing strtegies.
Experience with content mrketing opertions, incling templte evelopment n SOP cretion for sclble content proction.
irect client mngement experience with strong commniction n reltionship-biling skills.
Hns-on expertise with socil mei pltforms, emil mrketing tools, n content mngement systems (Sprot Socil, Milchimp, Constnt Contct, HbSpot, Met properties, LinkeIn, etc.).
Excellent orgniztionl n project mngement skills with the bility to blnce strtegic oversight n opertionl exection.
Collbortive leership style with experience mentoring n eveloping mrketing professionls.
Strong eye for brn consistency n content qlity cross mltiple chnnels n pltforms.

Compenstion & Benefits
Flly Remote (resiency in Illinois or Wisconsin reqire; in-person tem meetings twice per qrter in Milwkee or Chicgo)
Slry commensrte with experience. Potentil for bons incentive.
Commission on psells/cross-sells
nlimite PTO with flexible scheling
41K with compny mtch
Helth, entl, n Vision insrnce
Long-term isbility n life insrnce
Compny compter n technology resorces
Monetry wrs & recognition progrms
nnl compny retret

Inclsivity is fnmentl to or orgniztion, n we re committe to conscios inclsion. We believe in the potentil of everyone, regrless of rce, religion or belief, ethnic origin, physicl bility, fmily strctre, socio-economics, ge, ntionlity or citizenship, mritl, omestic or civil prtnership stts, sexl orienttion, or gener ientity.

Slry

$7, - $9, per yer