Editorial Strategy Manager

Editorial Strategy Manager

POSITION DETAILS
As a leading online school in New York since 2006, the CUNY School of Professional Studies (CUNY SPS) offers the most online bachelor's and master's degree options at the City University of New York, and serves as the University's first undergraduate all-transfer college. With 28 degrees and numerous other non-degree and grant-funded workplace learning programs, CUNY SPS meets the needs of adults who wish to finish a bachelor's degree, progress from an associate's degree, earn a master's degree or certificate in a specialized field, and advance in the workplace or change careers. Consistently ranked highly by U.S. News & World Report for its online offerings, CUNY SPS has emerged as a nationwide leader in online education. The School's renowned and affordable online programs ensure that busy working adults may fulfill their educational goals on their own time and schedule. As CUNY SPS moves beyond its 20th year, we dedicate ourselves to engendering an innovative and transformative student-centered experience.

CUNY SPS seeks an Editorial Strategy Manager to serve as a hands-on editorial leader and the lead writer, editor, and proofreader for the School's marketing and communications team. Reporting to the Chief Marketing Officer, the incumbent will shape and execute editorial strategy across the School's website, executive and internal communications, public relations, print and digital publications.

This role combines strategic leadership with substantial day-to-day writing, editing, and proofreading. The Editorial Strategy Manager will guide the School's editorial voice and standards, translate complex information into clear and audience-appropriate communications, and lead editorial planning and contributors. Website content strategy and quality will be a key component of the portfolio, alongside communications for School leadership and other institutional priorities.

In addition to the CUNY Title Overview, key responsibilities include, but are not limited to:

Leads and executes an integrated editorial strategy across the School's website, executive and internal communications, public relations, print and digital publications, ensuring content supports enrollment, engagement, reputation, and institutional priorities

Serves as the marketing and communications team's lead writer, editor, and proofreader, personally developing and refining high-priority content for multiple audiences, channels, and formats

Plans, develops, writes, and audits content for the CUNY SPS website, working collaboratively with the team's SEO and web technology specialists to ensure content is clear, accurate, accessible, discoverable, current, and aligned with audience and institutional needs

Establishes and maintains the School's editorial voice, messaging, guidelines, and quality standards, applying rigorous practices for research, interviewing, fact-checking, verification, editing, and proofreading

Serves as a strategic writing partner to the Dean, Chief Marketing Officer, and other School leaders, developing newsletters, remarks, speeches, talking points, and communications involving complex, sensitive, or high-visibility matters

Manages and mentors a communications coordinator and freelance contributors, including prioritizing and assigning work, establishing deadlines, providing editorial direction, and reviewing and editing deliverables

Develops and manages editorial calendars and workflows for prioritizing, assigning, reviewing, approving, publishing, and updating content across channels

Writes and edits web stories and profiles of students, faculty, and alumni, as well as other feature content for digital and print publications

Directs and oversees the development of press releases, news announcements, and other public-facing editorial content highlighting School programs, people, achievements, and institutional developments

Leads the editorial planning, content development, and production coordination of the CUNY SPS Magazine and Annual Report

Provides editorial guidance across the School and identifies opportunities to strengthen storytelling and repurposes content effectively across channels

Uses audience insights, SEO principles, analytics, and content performance data to inform editorial planning and improve content effectiveness

NOTE:

Until further notice, work will be performed in a hybrid manner with 70% onsite presence.

QUALIFICATIONS
Bachelor's Degree and six years' related experience required experience in communications, journalism, editorial strategy, public relations, or a related field required.

Preferred

Seven or more years of related professional experience in communications, journalism, editorial strategy, and/or public relations, with at least one-year leading editorial work, directing contributors, supervising staff or contractors, or serving in a senior writer or lead-writer capacity

Exceptional writing, editing, proofreading, and research skills, with demonstrated ability to produce clear, compelling, accurate content and adapt voice and tone for different audiences and formats

Demonstrated experience developing content for websites and multiple additional communications channels, such as executive or internal communications, public relations, or print and digital publications

Experience contributing to editorial strategy, web content planning, editorial standards, or content workflows

Experience in higher education, government, nonprofit, public-sector, or another complex institutional environment

Experience developing executive and internal communications, including communications involving complex or sensitive institutional matters

Experience formally supervising staff or managing writers and freelance contributors

Experience using audience research, analytics, or content audits to guide editorial decisions and improve content

Strong editorial judgment and discretion, including the ability to work effectively with sensitive or confidential information

Strong organizational, project-management, and interpersonal skills, with the ability to manage multiple assignments, stakeholders, contributors, and deadlines

Working knowledge of SEO principles, web accessibility, and content performance metrics, with the ability to collaborate effectively with SEO and web technology specialists

Demonstrated commitment to diversity, equity, and inclusion

CUNY TITLE OVERVIEW
Oversees implementation of communications programs and produces communications in all media to meet a variety of College needs

Provides creative direction for publications and marketing materials, such as catalogs, annual reports, brochures, direct mail packages, print advertising and other marketing materials

Works with College clientele (faculty, administrators, and student representatives) to understand their communications objectives, select appropriate messages, formats, and distribution methods, set production timelines, and establish appropriate editorial and design approaches

Provides creative direction and supervision to external and/or internal creative resources such as writers, photographers, illustrators and graphic designers

Ensures consistent application of standards and guidelines for College materials, such as graphic identity standards

Manages production activities, including creating printing specifications and arranging procurement of services, managing work flows, and production schedules, and assuring a quality finished product

Prepares sensitive and high-priority communications such as speeches for use by senior management

Performs related duties as assigned.

CUNY TITLE
Higher Education Associate

FLSA
Exempt

COMPENSATION AND BENEFITS
Salary commensurate with education and experience, from $89,777 - $98,231.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

CLOSING DATE
November 9, 2026

EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Location:

School of Professional Studies

Job Type:

Full-Time

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