Performance marketing manager in paid social

Описание

Glad you're here. As a (Senior) Performance Marketing Manager with a focus on Meta Ads, you will be responsible for strategically scaling our most important paid social channels and continuously developing our customer journey. You analyze funnels based on data, manage advertising budgets independently, and take creative testing to the next level. If you want to do more than just manage campaigns and are looking to identify and scale real growth drivers, we should get to know each other.
Задачи

Independently plan, set up, monitor, and optimize advertising campaigns on Meta
Analyze funnels across the entire customer journey: identify conversion barriers and remove them in a targeted way
Build and run a structured creative testing process: launch new variants every week, evaluate them, and brief them
Work with the Creative, Content, and E-Commerce teams based on data to develop high-performing advertising assets
Monitor key KPIs (ROAS, NC-CAC, Hook Rate) and independently derive optimization measures
Требования

4–5 years of hands‑on in‑house experience in performance marketing, focusing on Meta Ads in an e-commerce or D2C environment
Demonstrated success in scaling budgets of €100,000 or more per month while maintaining or improving profitability
In‑depth understanding of modern tracking: server‑side tracking, Conversions API, and post‑iOS attribution
Experience with targeted optimization of customer funnels (user journey from the ad to the purchase)
Условия

Fully mobile office work and flexibility: work from anywhere in Germany with maximum trust
30 vacation days plus 2 additional charity days
Corporate benefits
fitness allowance
mental health platform (Nilo Health)
Mobility allowance
animal sponsorship
team events
product packages
And most importantly: we're always here to listen!

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