Director, Digital & Performance Marketing

For our client, we are seeking a Director, Digital & Performance Marketing to join the team of a leader in the Information Technology space.

This role will own the strategy and execution for digital and performance marketing with a direct line of sight to pipeline and revenue outcomes. The ideal candidate will build scalable, data-driven demand engines across multiple channels, while partnering closely with cross-functional teams to align audience strategy, media investment, and business priorities. This position also brings a strong focus on experimentation, AI-enabled optimization, and continuous performance improvement. You will lead and mentor a high-performing team while helping shape how digital marketing contributes to growth at scale.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $162,750 – $244,000 annually

Responsibilities

Define and own the digital marketing strategy to align with pipeline and revenue goals

Build and scale a digital-first pipeline generation engine across multiple channels

Translate ICP and segmentation into actionable target audiences using intent data

Set the AI roadmap for digital marketing, evaluating and piloting relevant tools

Establish a structured experimentation framework to optimize performance across channels

Mentor and lead a high-performing team of digital marketers, fostering a culture of accountability

Collaborate cross-functionally to align digital strategy with business priorities

Qualifications

10+ years in B2B digital or performance marketing, preferably in cybersecurity, cloud, or enterprise SaaS

Proven track record in defining and leading marketing strategy, influencing planning and investment decisions

Strong understanding of digital marketing's impact on pipeline and revenue, with measurable ROI results

Deep expertise in paid media, audience targeting, and performance optimization

Hands-on experience with AI-powered marketing tools and techniques

Proficiency in modern martech stacks like Salesforce and Marketo, translating data into actionable insights

Ability to build scalable, AI-enabled revenue engines with a focus on continuous improvement

Strong leadership skills with a player/coach mindset, fostering cross-functional collaboration

Benefits

Restricted stock units (RSUs) and employee stock purchase plan (ESPP)

Flexible time off, paid holidays, and gender-neutral parental leave

Comprehensive medical, dental, and vision coverage, along with a 401(k) plan with company match

Wellness programs including gym reimbursement and wellness coaching

Home office allowance and mobile phone reimbursement

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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