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VP Growth Marketing — Hybrid, AI-Driven Revenue Leader

SHRM · Alexandria, VA, USA ·

Job type:
Full Time

SHRM is seeking a Vice President of Growth Marketing to lead the B2M growth strategy across memberships, certifications, and HR products. This leader will align marketing with customer needs, drive revenue, and leverage AI, audience intelligence, and personalization to accelerate growth.
A hands-on senior role involves setting direction, leading execution, and optimizing performance. The role oversees brand, content, digital experience, e-commerce, demand generation, and sales enablement in a

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