Social Media Specialist ( Beauty and Owned Brands )

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Social Media Specialist ( Beauty and Owned Brands )
Regular Full-Time Professional Cerritos, CA, US

2 days ago Requisition ID: 3472

Salary Range: $70,000.00 To $80,000.00 Annually

Meet REVOLVE:

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 20 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com .

At REVOLVE the most successful team members have the thirst and creativity to redefine fashion retail for the 21st century, making REVOLVE the leading online retail destination targeted towards Millennial and Generation Z consumers seeking premium fashion. With a team of 1,000 strong, we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment.

Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.

To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve.

Are you ready to set the standard for Premium and Luxury online shopping?
Main purpose of the position:
This role will report into the Manager, Social Media Strategy and will manage all social channels for REVOLVE Beauty, with primary focus on Instagram, Instagram Stories, and TikTok, as well as select Owned Brand social channels. This role will focus on strengthening brand presence and driving strategies to grow the audience, increase engagement, and overall content performance. This role will work closely with relevant cross-functional teams (i.e. Brand Partnerships, Influencer Relations, Events, Buying, etc.) to create and execute social strategies that support key brand initiatives.

The Details:
Essential Duties and Responsibilities include the following. Other duties may be assigned.

Work closely with the Manager, Social Media Strategy, select Owned Brands Team and Beauty-focusedcross-functional teams to establish an annual social calendar that includes all of the key commerce initiatives, launches, brand initiatives and events

Develop detailed social campaigns for allofREVOLVE Beauty and select Owned Brand’s key brand initiatives with the Manager, Social Media Strategy

Focus on the continuous growth of REVOLVE Beauty’s TikTok channel

Own ongoing growth and content strategy for assigned Owned Brand TikTok channel(s); own strategy for boosted organic viewership on key channels

Align with the Manager, Social Media Strategy to find key times to cross-promote across REVOLVE social channels

Own creative briefs for relevant social shoots, influencer trips, activations and influencer contracts

Ensure creative, messaging and brand voice is consistent across channels and alignedwith merchandising efforts and trends

Write compelling, on-brand copy for social that fits the specific goals of each initiative

Manage the day-to-day posting for REVOLVE Beautyand select Owned Brand social channels (Instagram, Instagram Stories, TikTok); Bi-weekly weekend support/posting

Monitor performance to ensure creative quality and cohesion

Work closely with Brand Marketing cross-functional teams (Influencer Relations, Events, Partnerships) to ensure excellent social integration and support forbeauty events and select owned brand marketing campaigns

Develop, pitch and execute creative ideas for content or activations for REVOLVE Beauty and select Owned Brand Instagram and TikTok channels on a quarterly basis

Own execution for social deliverables on co-ops for REVOLVE Beauty and select Owned Brand channels

Support ongoing content strategy and execution forbeauty features on REVOLVE’s YouTube

Work closely with Analytics Team to assess content / strategy performance; Own monthly report for both beauty and select owned brands

Attend beauty-specific events for brand relations and content support; as needed

Attend social shoots with the Creator Team as established lead for relevant concepts; as needed

To perform the job successfully, an individual should demonstrate the following competencies:

Expertise in Instagram and TikTok, a must

Passion for Beauty,fashion and pop culture

Strong knowledge of trends within the beauty space and influencers with in the niche

Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment

Strong collaborator, communicator and team-player

Possess an eye for aesthetic curation and cohesive visual and written storytelling

Knowledgeable in a variety of photo / video editing apps for the creation of social assets

Experience in social content creation (photo, video)

Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans

Facility with social listening and analytics tools

Proficiency in project management and social tools a plus (Airtable, Dash Hudson, Asana, etc.)

Minimum Qualifications:

2-4years of social media experience

Expertise in Instagram and TikTok; Strong knowledge of YouTube

Strong knowledge of the influencers andbeauty brands that are carried on REVOLVE

Experience with paid social campaigns

Preferred Qualifications:
Experience at an e-commerce apparel or beauty brand

A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done. Each day is a little different, it’s what keeps us on our toes and excited to come to work every day.

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