Director, Product Marketing

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Director, Product Marketing – Application Delivery At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Director, Product Marketing Job Description We are seeking a Director, Product Marketing to lead the product marketing team for BIG-IP systems, software, and delivery products, the foundation of the F5 Application Delivery and Security Platform (ADSP). You will own the go-to-market (GTM) strategy, positioning, and messaging for BIG-IP, and be accountable for how product marketing contributes measurably to pipeline, ARR growth, renewals, and modernization. The ideal candidate is a hands-on, strategic leader with deep expertise in application delivery, traffic management, and/or hybrid multicloud security.
Position Summary BIG-IP is F5's largest franchise and the trusted foundation for how the world's leading enterprises deliver and secure their most critical applications. Hybrid multicloud, an expanding threat landscape, and AI inference at scale are reshaping this market and driving F5's growth. As Director, ...
Key Responsibilities Develop and Execute Marketing Strategy Define BIG-IP Positioning: Own the multi-year product marketing strategy and messaging architecture for the BIG-IP portfolio, across systems and software (F5 BIG-IP Virtual Edition in the data center and public cloud), and the core application delivery technologies, including Local Traffic Manager (LTM), BIG-IP DNS, and F5 Insight for ADSP. Define BIG-IP Positioning: Own the multi-year product marketing strategy and messaging architecture for the BIG-IP portfolio, across systems and software, and the core application delivery technologies, including Local Traffic Manager (LTM), BIG-IP DNS, and F5 Insight for ADSP.
Market & Competitive Intelligence: Lead market, competitive, voice-of-customer, and win-loss research to shape portfolio strategy, roadmap priorities, and GTM plans.
Drive Go-to-Market Success Cross-Functional Execution: Own the BIG-IP launch process and partner with Sales, Product Management, Customer Success, and Demand Generation on launches and campaigns that build pipeline.
Value Proposition Delivery: Articulate BIG-IP's value across high-performance traffic management, global DNS and load balancing, fleet management and automation, and AI inference traffic, tailored to NetOps, platform engineering, and IT infrastructure leaders.
Business Performance Tracking: Define and report the KPIs that tie product marketing to revenue, including pipeline contribution, annual recurring revenue (ARR) growth, renewal rates, and migration velocity.
Stakeholder Collaboration and Execution Packaging and Roadmap Alignment: Partner with Product Management, Engineering, Finance, and Pricing to shape BIG-IP packaging, licensing, and subscription offers that accelerate migration and expansion, and keep messaging aligned with the roadmap.
Industry Representation: Represent F5's BIG-IP vision at industry events, user groups, and executive briefings, and lead analyst engagement to strengthen BIG-IP's position in industry evaluations.
Enable Customer-Centric Solutions Sales and Partner Enablement: Equip direct sales, channel partners, and customer success with playbooks, battlecards, ROI tools, and quantified customer proof points that address legacy infrastructure, technical debt, multicloud complexity, and application scale.
Modernization Education: Build programs and content that help NetOps and platform engineering teams modernize application delivery for automated and AI-ready environments.
Lead and Mentor a High-Performing Team Team Leadership: Build, deve

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