Graphic Design & Social Media Content Specialist

State of Minnesota - MN St Colleges & Universities is seeking a Graphic Design & Social Media Content Specialist to help strengthen Ridgewater College brand awareness and support student recruitment. This onsite, full-time role in Hutchinson, MN focuses on creating internal and external visual and digital materials, with organic TikTok and Instagram content that’s produced, scheduled, and managed as the primary mobile-first digital storyteller.

What you will do

Graphic design & production: handle both the technical and creative execution of marketing and recruitment materials.

Brand coordination & asset management: organize and maintain brand assets to support consistent delivery across materials.

Social media content creation & coordination: develop and coordinate organic, short-form vertical video and photography tailored for platforms like TikTok and Instagram , including creating and scheduling content.

Other duties as assigned within the communications scope.

Requirements

Minimum 2 years of professional experience in graphic design and layout production for print and digital. An associate degree substitutes for 6 months professional experience, and a bachelor’s degree substitutes for 1 year professional experience.

Proficiency with industry-standard design tools such as Adobe Creative Cloud , and collaborative tools like Canva .

Demonstrated experience creating organic, mobile-first , short-form vertical video and photography for platforms such as TikTok and Instagram .

Ability to edit and package footage using mobile and desktop video tools, including CapCut and PremierPro .

Knowledge of digital accessibility requirements and how to design compliant visual materials.

Ability to work a flexible schedule , including some nights and weekends .

Tools you will use

Adobe Creative Cloud

Canva

TikTok

Instagram

CapCut

PremierPro

Role details

Location: Hutchinson, MN (onsite). Telework eligible: No.

Schedule: Typically 8:00 am to 4:30 pm, Monday to Friday, with a flexible schedule that can include some nights and weekends.

Travel: Yes, 30%.

Full-time / Regular/Temporary: Full-Time, Unlimited.

Classified status: Classified (Communications Specialist 1).

FLSA status: Nonexempt.

Pay: $26.89 - $39.22 per hour ($56,146 - $81,891 annually).

Application eligibility: Open to all qualified job seekers. Designated in Connect 700 Program for Applicants with Disabilities: Yes.

Preferred qualifications

Bachelor’s degree in graphic design or digital media.

Prior experience working in a marketing, communications, or recruiting department within a higher education institution or a community/technical college.

Ability to function as a “content hub” by curating, editing, and packaging raw photos, b-roll, and updates submitted by stakeholders.

Strong technical knowledge of professional printing terminology, preparing layout specifications, and reviewing/approving printer proofs.

Experience tracking, evaluating, and translating organic social media metrics into monthly performance snapshots for leadership.

Experience serving as a primary brand voice, managing platform permissions and passwords securely, and collaborating cross-functionally to maintain visual consistency across platforms.

Contact
Questions about the position: Felicia Telecky at felicia.telecky@ridgewater.edu or 320-234-8534 .

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID# , Working Title , and your valid Proof of Eligibility Certificate by the closing date to felicia.telecky@ridgewater.edu .

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