Business Development Manager – Legal Marketing
Salary: $125,000–$160,000 annually, depending on experience
Location: New Jersey
Department: Marketing
Reports To: Chief Marketing Officer
Employment Type: Full-Time
Position Overview
An established law firm is seeking a Business Development Manager to join its Marketing Department in New Jersey. This role will drive business development and marketing initiatives, support practice group growth, strengthen client relationships, and develop compelling proposals and presentations. The ideal candidate brings strong project management, writing, analytical, and relationship-building skills, preferably within a law firm or professional services environment.
Key Responsibilities
- Execute marketing and business development strategies aligned with firm and practice group goals.
- Track performance, measure progress, and prepare reports on business development initiatives.
- Conduct competitive research and analyze client opportunities, target markets, industry trends, and competitor activity.
- Prepare and coordinate RFP responses, proposals, presentations, and pitch materials.
- Maintain experience databases and improve the quality and consistency of marketing materials across offices.
- Track proposal activity, outcomes, and trends to identify opportunities for improvement.
- Develop marketing collateral that strengthens the firm's brand and positions its practice groups effectively.
- Coordinate submissions for legal rankings and industry recognitions, working with external public relations partners as needed.
- Partner directly with attorneys to support client development strategies and achieve practice group objectives.
- Recommend creative approaches to reaching target audiences and expanding business opportunities.
- Leverage the firm's CRM system to manage relationships, organize contacts, and support business development efforts.
- Coordinate projects across offices and travel between locations as required.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 5 years of marketing or business development experience.
- Experience in a law firm or professional services environment preferred.
- Excellent writing, proofreading, editing, and presentation development skills.
- Strong organizational, administrative, analytical, and interpersonal abilities.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Familiarity with Monitor Suite and/or Redwood Analytics is a plus.
- Ability to work independently while collaborating effectively with attorneys and cross-functional teams.
- Strong project management skills and the ability to manage multiple deadlines and priorities.
Compensation & Benefits
- Annual Salary: $125,000–$160,000, commensurate with experience.
- Competitive benefits package.
- Opportunity to work closely with firm leadership and attorneys on strategic marketing and business development initiatives.