Digital Media Services Specialist II

Digital Media Specialist II At Cars Commerce, we're fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.
But don't take our word for it. We are proud to be named one of Built In's 2026 Best Places to Work in Chicago and across the U.S. Ready to make your mark? Join a team that's driving real change in the automotive industry.
The Digital Media Specialist II is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.
Responsibilities Include:
Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
Performance reporting with insights and optimization recommendations
Develop and continue to expand keyword lists, ad copy, and landing pages
Track and manage budget spending and ROI
Explore and recommend innovative and creative digital advertising solutions and tests
Identify and propose areas of opportunity to expand digital advertising business for current clients
Must be a team player that is also comfortable working independently
Ensure implementation of best practice guidelines and follow company processes
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
Comfortable and confident speaking directly with clients
Qualifications:
Understanding the inner workings of websites, analytics, digital advertising, and SEO
Proficiency in Google Sheets and Excel
Be extremely accountable and resourceful
Possess presentation skills
Excellent verbal communication
Willingness to learn
Salary Range $58,300.00-69,950.00
Our Comprehensive Benefits Package includes:
Medical, Dental & Vision Healthcare Plans
New Hire Stipend for Home Office Set-Up
Generous PTO
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.