Lifecycle Marketing Manager

Lifecycle Marketing Manager
Employment Type: Contract
Location: Seattle, WA - Hybrid, 3 days

About the Role
We are seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines. This role requires a blend of strategic thinking and hands-on execution, with close collaboration across product, engineering, analytics, growth, and marketing teams. The ideal candidate is data-driven, highly autonomous, and passionate about building scalable customer journey programs that deliver measurable business impact.

Key Responsibilities
Develop and execute lifecycle marketing strategies focused on customer engagement and retention.
Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
Create and manage customer journeys within Braze or a similar marketing automation platform.
Define testing hypotheses, execute experiments, and analyze campaign performance to drive continuous improvement.
Partner with product and engineering teams to establish data requirements and scalable messaging infrastructure.
Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with broader business objectives.
Build transactional and lifecycle programs that integrate seamlessly into product experiences.
Establish and improve processes, workflows, and best practices for lifecycle marketing operations.

Required Qualifications
5+ years of experience in lifecycle marketing, CRM marketing, or growth marketing.
Hands-on experience with Braze or a comparable customer engagement platform.
Experience building and managing multi-step, multi-channel customer journeys.
3+ years of experience using data and analytics to drive marketing decisions and optimization efforts.
Strong A/B testing and experimentation experience.
Proven ability to collaborate with product and engineering teams on customer communication initiatives.
Experience managing projects from strategy and planning through execution and performance analysis.
Excellent communication, organizational, and stakeholder management skills.

Preferred Qualifications
Experience in high-growth technology or fintech environments.
Familiarity with customer data infrastructure and event-based marketing systems.
Passion for process improvement and operational scalability.
Experience supporting multiple products or business lines simultaneously.