Creative Social Media Lead for Product Launches

Luckin Coffee US is seeking a highly creative Social Media Manager and Content Creator to own Instagram and TikTok. You will turn product launches and NYC culture into content that drives discovery and trial, owning campaigns from concept through post-launch review.
You will develop original campaigns, write hooks, and guide on-camera work while collaborating with marketing leadership. Expect hands-on filming, editing, and proactive content testing to grow the Luckin brand in a fast-paced

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