PPC Specialist (Google Ads) Job at HireLago.com in New York

Location: Remote (Latin America, Eastern Europe, Philippines)

USD Salary: $1,800–$2,800/month (Negotiable based on experience)

We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.

This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.

The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.

Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.

Responsibilities
Campaign Build & Setup

Build and launch search, display, and performance campaigns

Structure campaigns based on strategy and account needs

Implement keyword targeting and match types

Upload and manage ad creatives and extensions

Optimization & Performance Management

Conduct ongoing campaign optimizations

Adjust bids, budgets, and targeting based on performance

Identify opportunities to improve CTR, CPC, and conversions

Monitor pacing and performance trends

Search Term & Negative Management

Perform regular search term analysis

Identify irrelevant traffic and add negative keywords

Refine keyword targeting to improve efficiency

Maintain clean and scalable keyword structures

Reporting & Insights Support

Support performance reporting and analysis

Flag performance changes and anomalies

Collaborate with senior team members on insights

Requirements
Must-Haves (Non-Negotiable)

4+ years of hands-on Google Ads experience

Strong understanding of campaign structure and optimization

Experience with search term analysis and negative keyword strategy

Ability to manage multiple campaigns simultaneously

Strong analytical and problem-solving skills

Strong English communication skills (written and verbal)

Ability to work independently with minimal supervision

Nice-to-Haves

Experience with Performance Max and YouTube campaigns

Familiarity with GA4 and conversion tracking

Experience with call tracking platforms

Exposure to other paid channels (Meta, LinkedIn, etc.)

Experience working with US-based clients

Familiarity with reporting tools or dashboards

Ideal Candidate Profile

Highly detail-oriented and data-driven

Execution-focused with strong platform expertise

Proactive in identifying optimization opportunities

Organized and process-driven

Thrives in a fast-paced performance environment

Remote Work:

Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities:

As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture:

Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

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