Director of Marketing, Growth & Lead Conversion (Homebuilding)

Industry: Residential Production Homebuilding (Direct homebuilding marketing experience required)
We're partnering with a growing production homebuilder seeking a results-driven Director of Marketing to lead marketing strategy across multiple communities. This is a highly visible leadership role focused on driving qualified leads, increasing sales traffic, and improving conversion performance —not simply building brand awareness.
What They're Looking For
Direct marketing experience within production homebuilding (required)
Proven success driving lead generation, traffic, and sales conversions
SEO and website conversion optimization
CRM platforms (HubSpot preferred; currently migrating from Lasso)
Experience partnering closely with Sales leadership to maximize community performance
Strong understanding of community-level, localized marketing strategies
Key Responsibilities
Own marketing performance across all communities with a focus on qualified leads, traffic, and conversion metrics
Develop and execute campaigns supporting:
Community grand openings
Partner closely with Regional Sales Managers and Community Sales teams to ensure marketing and sales strategies are fully aligned
Leadership Responsibilities
Lead, mentor, and develop an established internal marketing team
Set clear priorities, accountability, and execution standards
Collaborate cross-functionally with executive leadership, sales, and external agency partners
Bring a practical, execution-focused leadership style with the ability to turn strategy into measurable results
Ideal Background: A marketing leader from a production homebuilder who understands how to translate marketing efforts into home sales , using data, digital strategy, and close collaboration with sales teams to drive community-level performance.
Apply now to setup a HIGHLY CONFIDENTIAL Conversation.

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