Marketing Automation Manager

About the Opportunity Job Summary The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject‑matter expert in Technologies Slate for marketing. This hands‑on leadership role is suited to a technically savvy, detail‑oriented, and resourceful professional who can manage people while directly contributing to the work. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation.
Key Responsibilities & Accountabilities Marketing Operations and Process Management Develop, document, and enforce business processes to ensure appropriate setup, reporting, documentation, training, and adherence to governance standards
Analyze, design, and implement effective workflows that streamline marketing operations
Define and execute improvements that enhance productivity, efficiency, and scalability for marketing operations users
Onboard new software and processes, connect application programming interfaces (APIs), and store user data
Create, maintain, and regularly update accurate and comprehensive system and process documentation
Day-to-Day Marketing Operations Support Assign work and ensure it is completed accurately and on time
Conduct reporting, testing, and analysis to support and improve processes and business workflows
Collaborate with marketing teams to enhance and troubleshoot the lead management process and integrations with marketing automation platforms
Monitor, audit, identify, and resolve prospect data accuracy, quality, and integrity issues
Support bulk data imports
Optimize data quality using automated programs that perform regular data hygiene activities
Recommend audience segmentation and targeting approaches
Oversee data querying, targeting, and lead scoring
Marketing Automation Stakeholder Support Provide marketing automation support for stakeholders in EM
Support digital marketing automation solutions in Slate that provide engagement insights from acquisition through advocacy, measure results, and help stakeholders connect and engage with customers
Advise stakeholders on the technical setup of campaigns and templates
Continuously analyze and identify new ways to build and nurture the prospective student pipeline and support business growth
Design and implement business process models that support the technical execution of automated tactics
Apply knowledge of the marketing mix and integrated marketing principles and strategy to campaign and stakeholder support
Guide the creation of reports and dashboards covering lead generation and marketing attribution to support data-informed decision-making
Support events across multiple event platforms and integrate Slate with other online marketing tools
Marketing Operations Team Supervision Lead and manage the Marketing Operations team
Provide coaching and mentorship to Marketing Operations staff
Conduct performance evaluations and support performance improvement and staff professional development
Perform other duties as assigned
Minimum Qualifications Required Bachelor’s degree
Five years of marketing automation experience using Slate
Experience managing a group of contributors
Experience with all aspects of the marketing mix and with integrated marketing principles and strategy
Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic
Strong analytical and critical‑thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performance
Confident and proactive management skills, with exceptional attention to process and detail
Ability to effectively manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high‑pressure environment
Proven ability to communicate complex ideas and data clearly to nontechnical audiences
Ability to understand business needs and translate them into technical requirements
Strong teamwork and cross‑functional collaboration skills
Adaptability to changing market and organizational needs
Position Type Information Technology
Additional Information Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Compensation Grade/Pay Type: 109S Expected Hiring Range: $67,855.00 - $95,845.00 With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly‑situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.
About Northeastern Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real‑world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact. Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—including 14 campuses across the U.S., U.K., and Canada, 300,000‑plus alumni, and 3,000 partners worldwide—serves as a platform for scaling ideas, talent, and solutions. The university’s residential campuses for undergraduate and graduate degrees are located in Boston, London, and Oakland, California. Our research and graduate campuses are in the Massachusetts communities of Burlington and Nahant; Arlington, Virginia; Charlotte, North Carolina; Miami; Portland, Maine; Seattle; Silicon Valley, California; Toronto; and Vancouver. Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment. Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind.

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