Copy Manager: Lead Creative Storytelling & SEO

United States, New York, Long Island City
May 11, 2026
About
Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
Job Overview
The Copy Manager is responsible for elevating Bloomingdale's brand voice and shaping content across all channels (print, digital, social). Proactive and full of ideas, the ideal candidate is a natural storyteller-and strong writer-with a keen understanding of luxury fashion, and how people shop today. The Copy Manager helps lead seasonal campaigns, developing the narrative, and building the messaging framework in alignment with strategic objectives and overall brand vision. This individual can think big picture while maintaining a laser-focused eye on the details; and always prioritizes the customer experience.
Essential Functions
Elevate Bloomingdale's brand voice so it is informative, original, and aligned with the brand vision
Craft copy that is clear, impactful, and deliberate
Conceptualize 360 campaigns, taking them from idea to fruition
Ensure consistency and adherence to Bloomingdale's copy standards and tone of voice
Maintain the highest standards for writing and proofreading

Qualifications and Competencies
Bachelor's Degree from a 4-year college or university or related experience
6-10 years relevant experience at a retailer, magazine, or agency
Strong background in campaign concepting, either at an agency or in-house at a brand
Exceptional writing and editing skills
Keen understanding of copy needs by channel (digital media, catalog, email, homepage, etc.)
Communicates effectively and presents information in a clear, concise manner
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
Ability to think creatively, strategically, and technically

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.
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