Key Responsibilities:
- Develop and execute growth strategies that drive qualified leads, customer acquisition, bookings, revenue, and database growth.
- Identify growth opportunities across audiences, channels, partnerships, and digital platforms to increase demand and improve conversion.
- Lead digital media strategy and agency performance, including planning, targeting, budget allocation, testing, and optimization.
- Develop audience segmentation, CRM, email, lifecycle marketing, and lead-nurturing strategies to improve engagement, conversion, and retention.
- Oversee website, SEO, and digital conversion initiatives to strengthen organic visibility, lead generation, and customer experience.
- Partner with Marketing, Revenue Management, Finance, and IT to align growth strategies, technology, data, and investment with business objectives.
- Establish forecasting, analytics, measurement, and reporting frameworks to track performance, identify opportunities, and maximize marketing ROI.
- Continuously evaluate performance and optimize marketing strategies, channels, and investments to achieve business goals.
Qualifications:
- 10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analytics
- Demonstrated success developing growth strategies that materially increase qualified demand, customer acquisition, bookings, or revenue.
- Deep expertise and demonstrated hands-on experience in omnichannel