B2B2C Marketing Lead (Contract) (Fully Remote)

Contract B2B2C Marketing Lead (15 hrs/week) driving enrollment for Summer's city/state benefit programs.
You own launch strategy and optimize conversions.
What you'll do:
Build go-to-market plans: audience, channels, budget, timeline, targets.
Run paid/organic social, search, creator, and nontraditional campaigns.
What we're looking for:
6+ years digital/growth marketing and hands-on Meta/TikTok/YouTube/Google media.
Simplify complex topics and partner with government stakeholders.
Summer Summer is a civic tech company helping residents discover and enroll in government benefit programs. It is a small, collaborative startup-like team working with government partners, and values creativity, compliance, and mission-driven work.

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