Director of Marketing

Description

We're looking for a bold, creative, and hands-on Director of Marketing to shape and elevate our brand across every touchpoint: partnerships, content, campaigns, and culture. This is the person who turns strategy into action, builds partnerships that actually move the needle, and makes sure our story gets told everywhere it matters.

This is not a "manage from a distance" role. We need someone who can zoom out to think strategically and zoom back in to execute fast, someone equally comfortable pitching a partnership deck to leadership and jumping in to shoot content on-site the same afternoon. This person must be genuinely fluent across the full marketing toolkit: web design, digital marketing, PR, print, direct mail, social, and analytics and comfortable rolling up their sleeves to execute in any of them, not just direct others to. If you thrive in the trenches and at the whiteboard, this is your role.

Key Responsibilities
Partnership Marketing

Build and manage strategic relationships with high-value partners

Collaborate cross-functionally to launch co-branded campaigns and shared media opportunities that create real impact

Track performance relentlessly optimize every partnership for engagement and ROI, not just visibility

Marketing Strategy & Execution

Lead bold, multi-channel campaigns across digital, print, direct mail, and experiential platforms

Own brand consistency and storytelling everywhere our name shows up: corporate, community, and beyond

Leverage analytics to guide decisions, prove impact, and continuously sharpen what's working across every channel

Partner closely with community and regional teams to keep every initiative aligned and firing in the same direction

Web, Digital & PR

Own our web presence from design input to content updates ensuring it reflects our brand and converts

Drive digital marketing efforts across paid, organic, and email channels

Lead public relations efforts, building relationships with media and managing our public narrative

Event Management: Annual Executive Director Summit

Own the planning, promotion, and flawless execution of our flagship annual event

Manage vendors, speakers, logistics, promotional materials, and post-event follow-through from start to finish

Create an experience that reflects our brand, energizes our leaders, and strengthens the culture that drives everything we do

Social Media Management

Drive strategy, calendar, and hands-on execution across every social channel

Lead content creation — including on-site photography and videography — with internal teams and outside contributors

Keep our brand voice sharp while continuously evolving our visual and narrative storytelling

Team Leadership & Training

Recruit, mentor, and develop marketing interns into real contributors

Onboard and train new team members on our tools and standards (Asana, Canva, brand guidelines, and more)

Build a collaborative, high-performance team culture people are proud to be part of

Requirements

Bachelor's degree in marketing, Communications, or a related field

8+ years in a marketing leadership role; senior living or multi-location business experience strongly preferred

Broad, hands-on fluency across the full marketing spectrum: web design, digital marketing, PR, print, direct mail, social media, and analytics. This role requires genuine comfort executing across all of these, not just overseeing them

A track record of managing partnerships, cross-functional projects, and creative teams that deliver

Hands-on experience with Asana, Canva, and social media management tools

Strong content strategy instincts, natural mentorship ability, and sharp event-planning skills

Comfortable using analytics and reporting to guide strategy and prove marketing ROI

Excellent written and verbal communication

Highly organized, with an eye for detail that never lets quality slip

Preferred Experience

Background in senior living, healthcare, hospitality, or franchise marketing models

Genuine comfort getting hands-on with content: writing, creative direction, photography, videography

Willingness to travel occasionally for events and community support

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