Marketing Automation Specialist

What We Need
Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

What You’ll Be Doing

Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness

CRM/CDP: Leverage data across multiple data sources for better targeting and personalization

Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms

Segmentation: Deeply understand Brady’s customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages

Testing and Automation: Continuously test and optimize processes to improve ROI

Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives

Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell

Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources

Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

What You Will Need To Be Successful

Bachelor’s degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, statistics, etc.)

2+ years in marketing automation, email, CRM or related analytics function

Experience managing projects to meet deadlines in a fast-paced and highly-matrixed environment

Prior experience working with marketing automation systems (e.g. Eloqua, Pardot, etc.)

Experience with Salesforce a plus

Excellent analytical, problem-solving, and communication skills

Detail-oriented with a focus on delivering high-quality results

About Us
Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why Work At Brady
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

Generous 401(k) with company match

Paid time off and holidays

Opportunity to participate in incentive programs for all full-time employees

Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

Education reimbursement opportunities

Scholarship program for children of Brady employees

A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

Dress-for-your-day dress code

Charitable contributions matched through Brady's Matching Gift program

#J-18808-Ljbffr