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Senior Segment Marketing Manager - Biopharma

Sendx Medical, Inc. · New York, NY, USA · Remote ·

Job type:
Full Time

Senior Segment Marketing Manager Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Beckman Coulter Life Sciences, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher's system of continuous improvement, you help turn ideas into impact, innovating at the speed of life.
At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.
We partner with you to accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.
It's all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we're just beginning. Working together, let's put our time and talents together to advance human health for tomorrow.
The Senior Segment Marketing Manager owns Biopharma segment strategy, positioning, brand development, external expert networks, content strategy, and commercial enablement.
This position reports to the head of Biopharma product marketing, sits on the Global Strategic Marketing team, and is fully remote.
In this role, you will have the opportunity to:
Own global Biopharma segment GTM strategy
Build the BEC LS brand in Biopharma
Develop and activate external expert networks
Enable commercial teams and drive measurable funnel
Lead go-to-market execution and performance management
The essential requirements of the job include:
Master's degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
Ability to travel up to 35% globally, including customer engagements, scientific conferences, advisory boards, commercial meetings, and business planning activities.
It would be a plus if you also possess previous experience in:
Experience commercializing multi-product solutions or integrated workflow offerings.
Experience working with global life sciences or biopharma customers across multiple geographies.
Additional language proficiency beyond English.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.