Marketing Manager

A growing Japanese entertainment and gaming company is seeking a Marketing Manager to lead domestic and global marketing initiatives to grow player bases, elevate brand presence, and drive long-term player engagement across live-service titles and upcoming game launches. This role oversees go-to-market strategies, marketing art direction, community management, public relations, and event execution, while leading the Marketing team and reporting directly to the President.

A growing Japanese entertainment and gaming company is seeking a Marketing Manager to lead domestic and global marketing initiatives to grow player bases, elevate brand presence, and drive long-term player engagement across live-service titles and upcoming game launches. This role oversees go-to-market strategies, marketing art direction, community management, public relations, and event execution, while leading the Marketing team and reporting directly to the President.

Responsibilities

Lead marketing strategies for live-service titles, game updates, and new game launches

Develop and execute go-to-market campaigns to drive player growth, engagement, and brand awareness

Manage marketing budgets and oversee campaign performance across North America and global markets

Build and maintain relationships with gaming media, influencers, content creators, and strategic partners

Plan and execute PR activities, trade shows, community events, and industry conventions

Oversee community engagement and social media strategies across platforms such as Discord, X, YouTube, and Reddit

Analyze market trends, player feedback, and campaign results to support business decisions and improve performance

Lead, mentor, and develop the Marketing and Community teams while collaborating closely with Product, Development, and executive leadership

Qualifications

5+ years of marketing experience within the video game industry, or experience leading promotional campaigns for at least two game titles throughout their product lifecycle

Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience

Strong passion for video games and solid familiarity with console, PC, and mobile gaming ecosystems

Outstanding verbal and written communication skills

Strong copy-editing skills with the ability to tailor messaging for diverse audiences, including press, players, and executive stakeholders

SALARY
USD 80,000 - 100,000

LOCATION
Greater Los Angeles Area, CA

WORK STYLE
Hybrid

Benefits

Health, Dental, and Vision insurance

Paid time off, paid sick leave and Paid holidays and winter break

401(k)

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