Creative Director Branding, Visual Design

Position OverviewWe are seeking an experienced Creative Director to lead and elevate our creative vision across brand, digital, and product experiences. The Creative Director will define and maintain brand standards, guide multidisciplinary creative teams, and deliver high-quality visual and motion work that supports business goals. This role combines strategic leadership, hands-on design expertise, and strong collaboration with marketing, product, and engineering teams to produce compelling creative that drives engagement and conversion. Key Responsibilities * Set and champion the visual and creative strategy across brand, advertising, digital products, and packaging to ensure consistency and impact. * Lead, mentor, and grow a multidisciplinary creative team including designers, motion artists, photographers, illustrators, and external agencies or freelancers. * Oversee the end-to-end creative process from concept, storyboarding, and prototyping to final production for campaigns, motion pieces, video, print, and product UI. * Collaborate with stakeholders in marketing, product, and engineering to align creative work with business objectives, user needs, and technical constraints. * Develop and enforce brand guidelines, maintaining a coherent visual language, typography, color systems, and tone across all touchpoints. * Direct motion graphics, animation, and video production workflows, ensuring high standards for storytelling, pacing, and technical execution. * Drive UX/UI design decisions and information architecture for web and app experiences, working with designers to create wireframes, prototypes, and responsive interfaces. * Ensure quality control for print production and prepress, including Pantone/color management and packaging design specifications. * Lead performance optimization of creative through A/B testing, analytics review, and iteration to improve conversion rates and user engagement. * Manage creative resources, timelines, and budgets while coordinating with external vendors for photography, 3D, and production services.Qualifications * 10+ years of progressive experience in creative leadership roles, with a strong portfolio spanning branding, digital, motion, and packaging design. * Proven experience leading cross-functional teams and managing external agencies or freelancers. * Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and strong motion graphics and video production skills. * Solid experience in UX/UI design and prototyping tools such as Figma, Sketch, and Adobe XD; familiarity with wireframing and information architecture. * Strong foundation in typography, color theory, illustration, photography, and photo retouching. * Experience with 3D modeling and animation tools (e.g., Cinema 4D, Maya) is highly desirable. * Working knowledge of print production, prepress, Pantone/color management, and packaging design best practices. * Technical familiarity with HTML, CSS, responsive design principles, and CMS platforms (WordPress, Drupal) to collaborate effectively with development teams. * Experience with digital marketing disciplines including SEO, Google Analytics, A/B testing, and conversion rate optimization. * Excellent communication and presentation skills with the ability to articulate creative rationale to executives and stakeholders. * Bachelors degree in Design, Graphic Design, Visual Communication, or a related field preferred; or equivalent professional experience.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Cand