Marketing Department Manager

Join Our Mission at Lambs Farm
At Lambs Farm, we are passionately committed to enriching the lives of adults with developmental disabilities by providing meaningful opportunities, person-centered support, and a vibrant community where people can grow. Our programs, businesses, events, and fundraising efforts connect thousands of people with our mission while creating opportunities for participants to build skills, independence, and meaningful community connections.

Our Marketing team plays an important role in telling that story. From digital campaigns and community partnerships to fundraising communications, advertising, public relations, and events, Marketing helps ensure the Lambs Farm mission reaches the right audiences through clear, engaging, and consistent communications.

Do you have a passion for developing impactful marketing strategies, building strong brands, and leading a creative team toward shared goals? Lambs Farm may be the place for you.

Summary
We are seeking a strategic and collaborative Marketing Department Manager to lead Lambs Farm's marketing and communications efforts and increase awareness of our mission, programs, businesses, fundraising initiatives, and community impact. This role will establish organizational marketing priorities, campaign strategies, brand standards, messaging, and performance goals while providing leadership and direction to the Marketing team. Pasted markdown

Reporting to the Director of Operations, you will oversee the Marketing Assistant, Special Projects Coordinator, and Special Events Coordinator while partnering across the organization to ensure marketing resources are strategically aligned with organizational priorities. You will serve as the primary owner of marketing strategy, external communications, public relations, advertising, and brand governance.

The Role

Develop and implement Lambs Farm's overall marketing and communications strategy in alignment with our mission, strategic plan, fundraising priorities, and business objectives

Establish annual and seasonal marketing priorities, campaign objectives, target audiences, messaging strategies, timelines, and performance expectations

Develop and maintain an integrated marketing calendar encompassing organizational campaigns, fundraising initiatives, events, business promotions, publications, digital communications, and community outreach

Prioritize incoming marketing requests and assign work based on organizational needs, deadlines, available resources, and team responsibilities

Provide direction, coaching, performance feedback, and day-to-day leadership to assigned Marketing staff

Establish clear responsibilities across marketing strategy, digital execution, creative production, and event operations

Develop department processes, workflows, standards, and project management practices that support timely and effective execution

Oversee the Marketing budget and recommend allocation of resources across advertising, printing, promotional materials, digital tools, vendors, and other marketing activities Pasted markdown

Develop integrated campaigns across social media, email, digital, print, advertising, public relations, and community channels

Establish campaign objectives, key messages, calls to action, target audiences, distribution plans, and measures of success

Provide content and creative direction to Marketing team members responsible for campaign execution

Review and approve significant organizational marketing communications for alignment with brand standards, messaging, and strategic objectives

Partner with Development leadership on fundraising communications, appeals, Giving Tuesday, donor-facing campaigns, and major fundraising initiatives

Partner with departments across Lambs Farm to promote programs, services, recruitment initiatives, events, and campus businesses Pasted markdown

Serve as the primary steward of the Lambs Farm brand, organizational voice, and external messaging

Establish and maintain brand standards and ensure consistent representation of Lambs Farm across communication channels

Provide direction on significant branding decisions, organizational campaigns, public-facing messaging, and major creative initiatives

Ensure communications authentically and respectfully represent the dignity, strengths, experiences, and contributions of adults with developmental disabilities

Coordinate the development and maintenance of brand guidelines and visual standards

Ensure marketing materials accurately represent organizational programs, businesses, services, and fundraising priorities Pasted markdown

Establish strategies and performance expectations for social media, email marketing, website content, and digital advertising

Provide strategic direction to staff responsible for routine digital execution, publishing, monitoring, and reporting

Review digital marketing performance and use data to guide future strategy and resource allocation

Develop and maintain relationships with media outlets, community organizations, businesses, sponsors, tourism partners, and other external stakeholders

Serve as a primary Marketing contact for media inquiries and coordinate organizational responses with executive leadership when appropriate

Identify opportunities for earned media, community awareness, partnerships, cross-promotion, and increased organizational visibility

Develop press releases, media pitches, talking points, organizational statements, and other significant external communications as needed Pasted markdown

Manage relationships with advertising, website, media, and other external marketing agencies and consultants

Establish advertising priorities, approve campaign direction, monitor deliverables, and evaluate vendor performance

Coordinate major website projects, technical updates, and agency-supported initiatives outside of routine internal website maintenance

Establish and monitor performance indicators for campaigns, digital communications, advertising, community engagement, and other marketing initiatives

Analyze social media, email, website, campaign, event promotion, and advertising performance to identify trends and opportunities for improvement

Provide marketing performance updates and strategic recommendations to organizational leadership Pasted markdown

Develop marketing and promotional strategies for organizational and fundraising events in partnership with event owners and other departments

Establish event audiences, promotional timelines, messaging, marketing channels, and campaign objectives

Assign digital and creative event-marketing deliverables to appropriate Marketing team members

Participate in major organizational events as needed, including occasional evenings and weekends Pasted markdown

Travel locally as needed for community engagement, media opportunities, vendor meetings, networking, and organizational events Pasted markdown

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

Three to five years of progressively responsible experience in marketing, communications, public relations, or a related field

Previous experience coordinating the work of staff, vendors, agencies, or cross-functional project teams preferred

Demonstrated experience developing and executing integrated marketing campaigns

Strong writing, editing, storytelling, presentation, and organizational communication skills

Demonstrated knowledge of social media, email marketing, digital advertising, website content strategy, public relations, and content marketing

Experience using data and performance metrics to evaluate marketing effectiveness and guide decision-making

Working knowledge of Adobe Creative Suite and Canva sufficient to review and provide direction on creative materials

Strong project management skills with the ability to establish priorities, manage competing deadlines, and coordinate multiple stakeholders

Ability to develop productive relationships with media, businesses, donors, sponsors, community partners, and internal teams

Strong professional judgment and ability to represent Lambs Farm effectively in external communications

Passion for working with and supporting adults with developmental disabilities

Proficiency in writing, speaking, and understanding English

Proficiency with word processing, spreadsheets, email, web-based platforms, digital communication tools, and marketing technology Pasted markdown

Ability to work effectively in office, campus, community, event, retail, restaurant, and other public-facing environments as needed

Ability to participate in periodic evening and weekend organizational events

Ability to occasionally transport marketing or event materials weighing up to 25 pounds

Compensation
The anticipated annual salary for this role is $50,000 per year.

Disclaimer: As part of the pre-employment process, all employees at Lambs Farm are required to successfully complete background and registry checks and medical screenings. These measures are in place to ensure a safe and compliant environment for everyone involved. We appreciate your understanding and cooperation.

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