Advertising Coordinator Job at Sachs Media Group in New York

Advertising Coordinator
The Advertising Coordinator plans, buys, and optimizes ad placements across digital and traditional media. This role ensures campaigns reach the right audiences at the right time while maximizing performance and return on investment.

Working closely with the Creative team and account teams, the Coordinator translates campaign strategy into effective media placements across social media, streaming, programmatic display, and other channels.

The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced agency environment.

Key Responsibilities
Media Planning & Buying

Develop media buying strategies aligned with campaign goals, target audiences, and budgets

Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks

Identify optimal media channels and vendors to reach target audiences efficiently

Negotiate rates and placements with media vendors when applicable

Campaign Execution

Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and Basis

Ensure all campaigns meet platform requirements, targeting specifications, and timelines

Coordinate with creative and account teams to align ad assets with campaign strategy

Manage campaign pacing and adjust placements as needed to meet budget and performance targets

Performance Monitoring & Optimization

Track campaign performance using platform analytics and reporting tools

Optimize campaigns by adjusting targeting, budgets, creative rotation, and placements

Analyze key performance metrics and provide actionable insights to internal teams and clients

Prepare performance metrics and campaign reports

Vendor & Platform Management

Maintain relationships with media vendors and advertising platforms

Stay informed on emerging media channels, targeting capabilities, and advertising trends

Evaluate new tools and platforms that could enhance campaign performance

Budget & Financial Management

Manage campaign budgets and monitor spending across platforms

Ensure advertising spend aligns with approved media plans and client budgets

Assist with billing reconciliation and invoice tracking for media placements

Qualifications

Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field

A minimum of two years of experience in media buying, digital advertising, or paid media management

Experience managing advertising campaigns across multiple platforms, such as:

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads (YouTube, Display, Search)

Basis Ads (OTT streaming, Display, DOOH)

Strong analytical, budgeting, and reporting skills

Ability to manage multiple campaigns and deadlines simultaneously

Excellent attention to detail and organizational skills

Strong communication and collaboration abilities

Preferred Skills & Experience

Experience in a communications agency, marketing agency, or public affairs firm

Experience with streaming, CTV, or programmatic advertising platforms

Familiarity with analytics tools such as Google Analytics and reporting dashboards

Experience with media planning tools, spreadsheets, and campaign tracking systems

Working knowledge of audience targeting, segmentation, and digital media trends

Preferred: Meta Ads Certified

Benefits

Competitive Salary

Health, Dental, and Vision - Single Coverage

Healthcare Spending or Reimbursement Accounts such as HSAs or FSAs

401K Plan - after 90 days of employment and company match

Life Insurance in the amount of one time your annual salary

Paid Time Off

Parental Leave

10 Paid Holidays, plus the week between Dec. 24 and Jan. 1

Paid Personal Days (2)

Eligible for annual performance bonus

Up to $1000 per year in professional certifications

Annual work-from-home stipend

Remote Work/Flexible schedules

Family Work Culture

Job Details
Job Type: Full-time

Location: Remote

Travel: 10 percent, as needed (Required)

Sachs Media is an equal-opportunity employer. Successful candidates must possess valid authorization to work in the United States and not require future sponsorship for employment.

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