Marketing partnerships manager in AdTech

Описание ETG Marketing Hub serves as the central gateway for all marketing activities across ETG's brands and external channels. We are now launching a new business line — the ETG Marketing Network — enabling advertising placements with leading travel and adtech partners (including display, CTV, mobile, metasearch, social, influencer marketing, and more). Powered by ETG's rich travel data and booking-level measurement, this network delivers high-impact marketing opportunities. In this role, you will take the network from strategy and pilot projects through to recurring sales and scalable growth.
Задачи Strategy and roadmap. Define positioning, priority markets, channels and partners, and set out the stages: pilot, recurring sales, scaling, automation
Partner network. Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory. Lead negotiations and manage partner relationships and quality
Monetization model. Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line
Offers and packages. Package external channels into clear products, including bundles with ETG inventory, and define pricing
Data and measurement. Together with the data, legal and product teams, define how ETG data and audiences are used in external channels, and set up measurement down to bookings.
Ensure compliance with data regulations (GDPR and regional rules)
Sales together with the Marketing Hub team. Support the sales team: prepare case studies, materials and pitches, and join key deals with hotels, DMOs, airlines and rail operators
Campaign launch and management. Build the process from brief to reporting (media planning, launch, optimization, reporting) and decide what we do ourselves and what we delegate to partners
Internal partners. Work closely with ETG's marketing and direct supply teams (who interface with hoteliers and hospitality partners), leveraging their expertise and relationships both as routes to new clients and as sources of valuable market insights
Team Development: Begin as a hands-on contributor driving pilot projects and early-stage partnerships. As the business line develops, take the lead in building out a specialist team (including campaign/account managers, analysts, and partnership managers) to support further growth and scale
Требования 3+ years in adtech/Business Development/partnerships on the side of platform, network, DSP, or agency, with proven deals and negotiations
Solid grasp of programmatic and performance metrics (CPA, ROAS, attribution, etc.) at a level sufficient to evaluate partners and verify results personally
Experience launching new business lines from scratch with limited budgets
Clear strategic thinking: defining positioning, packaged offers, pricing, growth roadmap
Hands-on: initiating partnerships, running campaigns, supporting sales teams, owning processes and P&L
Fluency in English
Будет плюсом: Additional languages
Experience launching new business lines or products from scratch, especially in settings with limited budget or resources
Prior experience in the travel or hospitality industry
Условия Fully remote work; flexible working schedule
Ambitious and supportive team who love what they do, appreciate each other, and grow together
Internal programs for adaptation and training, development of soft skills, and leadership abilities
Partial compensation for participating in external training and conferences
Corporate prices on hotels and travel services
MyTime Day Off - an extra non-working day without loss of compensation

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