Senior Performance Marketing Specialist

GOAT Group is seeking a Sr Performance Marketing Specialist to run our paid social and video acquisition strategy
You will own and operate Meta, TikTok, and YouTube Ads
You will also develop the creative testing roadmap and leverage incrementality to measure performance
This role reports to the AVP of Growth
We expect AI fluency in practice
As targeting, bidding, and placement have moved inside the platforms’ models, creative has become the main lever you control
Leveraging AI tools for strategic research and automating operations will be key to success
Much of our process is being automated through internal AI workflows, so this role will have more emphasis on workflow oversight
Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs
Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts
Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You’ll partner closely with the AVP of Growth to continually develop and improve AI workflows
Build and maintain the weekly and monthly creative performance marketing reports
Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction
Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers
Flag new formats, placements, and platform features worth testing, and make the case for trying them
How Success Is Measured Incrementality. To truly understand the performance of our efforts, we rely on incrementality methods, such as geolift. We then leverage platform metrics as multipliers based on the measurement outcomes for daily operational KPIs
Creative performance. Leverage platform metrics to build creative narratives to explain how they performed and what we should do next
Operational reliability. Campaigns should launch accurately and on time. With AI automated more operations, this person must be have final oversight before campaigns launch
Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platformsAI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch forExperience with incrementality and/or MMM to measure true lift or causal performanceComfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube AdsExperience in a marketplace, resale, ecommerce, or DTC businessFamiliarity with creative automation tooling such as Motion, Pencil, Smartly, or AdCreativeSQL, or experience pulling your own data from a warehouse such as Snowflake or BigQueryExposure to affiliate networks, creator-commerce platforms, or TikTok ShopMobile app install campaign experience, including MMPs such as AppsFlyer or BranchInterest in or knowledge of sneakers, streetwear, and resale marketplaces

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