Director of Marketing & Communications

The Director of Marketing and Communications reports to the Senior Vice President of Policy & Advancement and serves as the lead strategist and implementor of JVS?s marketing and communications activities, from ideation through to measurement. This role ensures the marketing & communication function supports JVS?s organizational priorities, enrollment goals, engaging new employer partners, and fundraising efforts, while keeping all activities connected to the organization?s mission and vision. The Director develops and oversees campaigns to reach key new and current audiences and strengthen JVS?s reputation as the largest, oldest workforce development agency in New England. They provide strategic vision on agency-wide initiatives, from program marketing and storytelling to business development, advancement campaigns, and public relations. This role owns brand management efforts and brings deep marketing & communication expertise and the capacity to try new things, identify areas for improvement, and implement strategic vision. The Director leads a three-person team, made up of one Digital Marketing Specialist and one Marketing Analytics Specialist, along with managing relationships with external vendors for public relations, design, photography, videography, and print collateral. ESSENTIAL JOB FUNCTIONS Strategy and Brand Management Lead the ongoing implementation and improvement of JVS?s marketing and communication strategy, with a vision rooted in JVS?s mission and strategic priorities. Develop, implement, and evaluate an integrated marketing plan that incorporates market research, audience segmentation, targeted outreach, and measurable digital outcomes. Support brand integrity across all JVS?s internal and external messaging, ensuring consistent voice, visual identity, and tone to strengthen brand awareness Translate data, anecdotes, and other sources of information into compelling visual stories that deepen audience engagement, support fundraising efforts, and demonstrate JVS?s impact on people?s lives. Program Marketing Oversee the planning, execution, and evaluation of marketing campaigns across owned and earned channels ? including email, social media, web, fundraising appeals, and events ? to increase audience growth, conversions, and program enrollments. Develop processes and procedures for collaboration with program staff to support with recruitment, enrollments, and storytelling to share about programmatic impact. Produce regular reports and dashboards to track engagements, conversions, and enrollments to improve marketing efforts. Fundraising Communications Collaborate with the Advancement team to draft, build, and send fundraising appeal emails. Oversee the creation and delivery of email marketing campaigns for donors, lapsed donors, and prospective donors to increase engagements. Oversee the ideation, design, development, and print of event-specific collateral, invitations, and more. Support with fundraising efforts by providing copywriting support, drafting appeals, completing design work, and more. Digital & Print Oversee social media strategy, including platform-specific approaches, content calendars, and performance analysis. Oversee the editing, layout, design, and copywriting for all external materials, including Annual Impact Reports, brochures, flyers, the website, and more. Oversee, manage, and update the JVS website, including content updates, new page builds, and SEO traffic. Thoughtfully implement emerging technologies to improve team workflows and strengthen reporting capabilities. Leverage Salesforce Pardot, Sprout Social, Asana, and other platforms to execute campaigns, track metrics, and manage project progress. Team Leadership and Development Manage, mentor, and develop two direct reports, including goal setting, professional development, and fostering creativity, collaboration, accountability, and excellenc