CRM Manager

LHH is currently recruiting for a CRM Manager for a permanent role with our client in the Dallas, TX area. This role will own campaign strategy and execution within Salesforce Marketing Cloud, partnering with marketing, creative, analytics, technology, and business stakeholders to improve engagement, retention, loyalty, and customer value. The ideal candidate combines strong platform expertise with strategic thinking and the ability to translate customer insights into measurable programs. This is a hybrid opportunity at our client’s office in the Dallas area.
Responsibilities:
Own the strategy, planning, execution, and optimization of CRM and customer lifecycle marketing programs.
Build and deploy campaigns directly in Salesforce Marketing Cloud, including audience segmentation, journeys, automations, email campaigns, personalization, testing, and reporting.
Develop customer journeys that support acquisition, onboarding, engagement, retention, loyalty, reactivation, and win-back initiatives.
Partner with analytics and technology teams to maintain data quality, improve integrations, and enable effective audience targeting.
Translate business goals and customer insights into campaign briefs, testing roadmaps, and actionable CRM strategies.
Monitor campaign performance, communicate insights, and recommend optimizations based on engagement, conversion, retention, and revenue metrics.
Establish campaign processes, quality-assurance standards, documentation, and governance to improve accuracy and efficiency.
Collaborate with creative and content partners to deliver relevant, on-brand messaging across customer touchpoints.
Manage agency or vendor relationships as needed.
Provide leadership, coaching, and workload prioritization for team members if applicable.
Qualifications:
Bachelor’s degree in marketing or related field required.
5+ years of CRM, lifecycle marketing, marketing automation, or related experience required.
Hands-on experience using Salesforce Marketing Cloud (or similar platform) to build, launch, and optimize CRM campaigns.
Experience with customer segmentation, journey orchestration, marketing automation, personalization, and campaign measurement.
Strong understanding of lifecycle marketing, customer retention, testing methodologies, and CRM best practices.
Familiarity with SQL, HTML, data extensions, API integrations, or related marketing technology capabilities.
Ability to interpret performance data and turn findings into clear recommendations.
Strong project management, communication, and cross-functional collaboration skills.
High attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Previous people management or team leadership experience a plus.
Experience working in an agency or retail environment.
Ability to work hybrid at our client’s office in the Dallas area.

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