Social Media Manager and Content Creator

STRIING Los Angeles Part-time, up to 20 hours/week Hybrid
ABOUT STRIING STRIING is a newly launched swim brand, being built from the ground up. It is an experience-first bikini bar and workshop where customers build their own set on the spot. You will find STRIING at LA-area markets, collab events, and in a brick and mortar pop-up in Manhattan Beach, CA.
STRIING is part of the Suite Creative Studio portfolio, an LA fashion product development studio specializing in swimwear, intimates, and activewear.
THE ROLE You will own STRIING's social media and content from day one. This is a hands-on role: you plan the calendar, shoot and edit the content, write the captions, engage the community, and report on what works. You report directly to the founder.
This is a rare chance to build a brand's social presence from the ground up. Once performance is proven, the role can expand to other Suite Creative Studio portfolio brands.
WHO YOU ARE This role is perfect for someone who takes initiative, goes the extra mile, and wants to own the results. You are flexible and available to attend brand events as needed, which will include nights and weekends from time to time.
WHAT YOU WILL DO Strategy and planning Build and run STRIING's monthly content calendar, aligned to drops, markets, pop-ups, collabs, and swim season
Define and grow STRIING's voice: fun, inclusive, confident, and community-driven
Set quarterly goals per platform and adjust strategy based on performance
Content creation Shoot and edit short-form video, photo, and stories for Instagram, TikTok, and Pinterest
Capture the custom bikini bar experience: customers building sets, try-ons, reactions, and finished looks
Go live from markets and events, and produce recap content after each one
Create product, styling, fit, and behind-the-scenes content showing how STRIING sets are made
Design social graphics, carousels, and templates within brand guidelines
Community and engagement Respond to comments and DMs daily in STRIING's voice; route orders, customer requests, and event inquiries to the right person
Collect, organize, and repost UGC with permission
Promote upcoming markets and pop-ups so customers know where to find the bikini bar
Research competitors
Stay on top of trending content and algorithm updates for growth and engagment
Partnerships and events Source and manage creators, ambassadors, and collaborators: outreach, gifting, deliverables, and tracking
Coordinate content with event hosts and partner brands
Help plan collab events and in-person activations
AI-assisted workflow Use AI tools daily to work faster across ideation, scripting, caption drafts, editing, resizing, and repurposing content across platforms
Use AI for trend research, competitor scans, and turning performance data into clear monthly insights
Build and maintain reusable prompts, templates, and a STRIING brand voice guide
Review and refine all AI output so every post is accurate, on-brand, and reads as human
Analytics and operations Report monthly on reach, engagement, follower growth, and traffic or sales attributed to social and events
Maintain an organized asset library with clear naming and usage rights
Support email and website updates with content and copy
Confidentiality Keep unreleased styles, drops, and collabs confidential until launch; no proprietary Striing or Suite Creative Studio client material is ever posted or uploaded to AI tools
WHAT YOU BRING 2 to 4 years managing social media for a swimwear, fashion, beauty, or lifestyle brand
A portfolio of content you shot, edited, and wrote yourself, plus accounts you have grown
Strong phone-first shooting skills and editing in CapCut, Adobe (Lightroom, Premiere), and Canva, or similar.
Hands-on experience using AI tools in a content workflow, such as ChatGPT or Claude for ideation and copy, Adobe Firefly or Photoshop generative tools for images, and CapCut or Opus Clip AI features for video
Good judgment on when AI helps and when content needs a human touch
Deep fluency in Instagram, TikTok, and Pinterest formats, trends, and analytics
Comfortable on camera and going live
Highly organized; comfortable owning a calendar with little oversight
Flexible to attend brand events, markets, and pop-ups on nights and weekends from time to time
Must have reliable transportation
NICE TO HAVE Experience growing a new or early-stage brand
Experience with influencer programs, paid social, or creator whitelisting
Experience with Kit, Shopify, or a scheduling tool such as Later or Planoly, ManyChat
COMPENSATION $35 per hour.
Part-time, up to 20 hours per week to start.

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